The Big Interview • Continued from previous page
The Coloreel
Tajima TMEZ-KC Type 2
Tajima SAI, Tajima
DTF Polytech printer
country. He was joined at the opening by Ryota Sato and Eriko Kamimura of Tajima Europe.
Tajima and AJS Embroidery Services’ relationship dates back to 1994 and since then the company has been the sole distributor of Tajima embroidery machines in the UK.
“It’s been a very good relationship that we’ve enjoyed with AJS over the years. We have enjoyed working with Tony and it’s pleasing to see new generations of technicians coming through, including Tony’s son Mitchell. I expect that our relationship will only get stronger,” said Mr Kojima.
Recently Tajima completed the acquisition of Pulse Microsystems, a move which now elevates the company to more than just a manufacturer of embroidery machines. During the acquisition a new company called Tajima Software Solutions was established. Mr Kojima explained the reasonings behind the acquisition: “Before the acquisition of Pulse we were just a manufacturer of the machinery. With just the embroidery machines themselves
| 40 | November 2022
there are some limits. Pulse adds another element of value to our embroidery machines and provides a solution to our customers. We can now offer a total business solution. We see web shops and automation of the embroidery process key to the future of Tajima, and Pulse is essential to that,” he added.
Talk then turned to the UK market and the importance of it to the Tajima Group. Mr Kojima said that despite it not being as big as some other markets in the world, it is one of the more important. “The use of our single-head machines for personalisation began in the UK and has since spread to Europe. Embroiderers in the UK are not afraid to try new trends for their customers. We feel that the UK customer is not cost-conscious and instead focuses on the end result. It is very important to us to keep growing and nurturing this market.”
Invaluable visit
While in the UK Mr Kojima visited several customers up and down the country to gain first hand insight into what it’s like to be an embroiderer in the UK. This was
TMBR-SC1501 and Tajima TMEZ-SC1501
an experience, that as CEO of Tajima Group was invaluable to Mr Kojima. The new AJS showroom is full of all the embroidery machines that AJS distributes, from 12-head machines to single-head machines. Mr Kojima believes that in the UK the most popular machine is currently the TMFX-IIC Type 2, but with the personalisation market growing, he expects the TMEZ-SC1501 with in-built Intelligent Thread Management to grow in sales with it. i-TM cleverly looks at the design and delivers exactly the right amount of thread that is needed for that exact length of stitch.
Now that AJS’ new premises is officially opened for business, customers old and new are actively encouraged to visit the dedicated showroom and put the machines and the staff through their paces. The doors are always open.
With a premises of this calibre to now call home, it certainly provides AJS and Tajima with a good foundation to build a successful future together.
www.printwearandpromotion.co.uk
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