Industry Event
Andrea Michielin, head of sales dealer unit
The importance of everyone feeling like they are a part of the family is a key factor to Stanley/Stella’s success and this is what Andrea spoke about. Stanley/Stella is all about building long-lasting relationships and ensuring everyone along the supply chain is happy and satisfi ed. The reason for bringing over 600 people together in one room was to celebrate the beautiful family together.
Sustainability is at the top of Stanley/Stella’s agenda. At the event Michel unveiled the brand’s new charter for sustainable growth. This charter covers the responsibilities of everyone involved in the value chain, from the cotton farmers to the retailers, with the goal of further reducing carbon footprint, promoting circularity, and protecting the environment. Using only organic cotton, and testing new products and new dyeing and embroidery techniques, Stanley/Stella strives for excellence. The company continuously works to improve quality and customer experience while caring for the environment and its community. One of the key aims for
Stanley/Stella in the very near future is to pay its workers in Bangladesh a living wage. Currently workers receive a minimum wage.
Another reason for
Stanley/Stella’s success is its attention to detail, open communication and mutual respect among employees. Guido explained that this is refl ected in a 0.8% defect rate in the company’s factories in Bangladesh. Stanley/Stella uses approximately 26,000 tonnes of cotton each year, working with 14,000 farmers across India. Another 5,400 workers are employed in the factories in Bangladesh. Guido stated that around 25,000 workers were missing from the celebratory event and they should be recognised as being a part of the well-oiled machine.
Benjamin Gabriel,
digital transformation manager
As the world moves more and more into the online space, Benjamin unveiled the digital transformation of Stanley/Stella and what this will look like for the next 10 years and beyond. As a business, Stanley/Stella is constantly looking at ways to enhance the customer experience when buying the product. He addressed the resellers in the room directly and asked them to consider the type of experience they offer their customers and how they can offer the best. He said now was the time to embark on a new journey for the Stanley/Stella community.
Stanley/Stella’s garments are routinely praised by decorators for being one the best surfaces around to decorate. But why are they the best? This is something that Celine boldly answered when she took to the stage. It’s the brightness of the colour and the sharpness of the detail, she said. It’s the way the garments slip easily on and off platens, after all time saving is money saving, she added. Around 10 to 25% less ink than competitor brands is required to print stunning designs, and with low ink costs you can still achieve excellent results, she explained. Celine thanked all the excellent decorators in the room for making decoration great.
www.printwearandpromotion.co.uk
November 2022 |23 |
Guido Alvino,
chief operating offi cer
Michel Hublet,
head of sustainability
Celine Defour, head of decoration
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