Industry News SanMar acquires Bella+Canvas


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major deal in the promotional apparel industry is set to reshape the blank garments market, as SanMar announces it has agreed to acquire premium apparel brand Bella+Canvas.


The move brings together two of the sector’s most recognisable names, yet both companies have been quick to reassure customers that Bella+Canvas will retain the identity that kept it a firm favourite among decorators, printers and distributors.


Bella+Canvas will continue to operate as an independent brand, with executive vice president Megan Spire remaining in charge and products continuing to be sold through existing wholesale channels.


Jeremy Lott, president and CEO of G


Girls Who Print announces next summit dates


irls Who Print has announced its Summer Summit 2026, a free two-day online conference taking


place on July 29 and 30.


It is aimed at exploring the factors shaping careers, leadership and influence across the print and graphic communications industry. The event, themed The Elements of Impact, will feature four tracks – Earth, Wind, Fire and Water – each focusing on different forces influencing professional growth, business success and industry leadership.


Alongside the summit, Girls Who Print has launched a worldwide call for speakers and panellists. Members of the organisation, along with professionals from sponsoring companies and the wider print and graphic communications sector, are invited to apply. Deborah Corn, executive director of Girls Who Print, said: “The Summer Summit moves from Earth, the foundation of impact; to Wind, the reach of impact; Fire, the energy of impact; and Water, the flow of impact, to provide attendees with a strategic roadmap for expanding their visibility, influence, opportunities, and long-term success.”


| 6 | July 2026


SanMar, said: “As the fashion leader in the industry, Bella+Canvas has earned the trust and respect it holds today. “Our commitment is simple: Give Bella+Canvas the focused ownership and resources it needs to keep doing what it does best and to deliver even more of what the market expects from this exceptional brand.”


Addressing decorators and partners


directly, Megan Spire, executive vice president of Bella+Canvas added: “We have always operated with a simple conviction: The people who print, decorate, and sell our products deserve the best blank apparel in the world. “That belief is not changing. With focused ownership and additional investment behind the brand, we will be able to bring more newness, more innovation, and an even stronger commitment to the partners who make Bella+Canvas what it is while staying true to who we’ve always been.”


Founded in Los Angeles in 1992, Bella+Canvas has carved out a distinctive position within the printwear market thanks to its retail-inspired styling, premium fabrics and sustainability credentials.


Fruit of the Loom apprentice completes special training


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ruit of the Loom has reaffirmed its commitment to employee development by supporting one of its marketing apprentices in undertaking an international training placement through the Erasmus+ programme. Viktoriia Dvornik, a trainee marketing communications specialist, recently spent three weeks in Dublin, Ireland, gaining practical experience and developing her language and intercultural skills. Organised through KBBZ Saarbrücken’s Friedrich-List-Schule, the placement formed part of the European Union’s Erasmus+ initiative.


During the first week, Ms Dvornik attended an English language course at ADC College before spending two weeks at Citas College Dublin. There, she observed classroom activities, engaged with learners and contributed to marketing projects, including planning events, generating social media ideas and preparing presentations.


Reflecting on the experience, Dvornik said: “Looking back, the internship was a great chance to grow – both professionally and personally. I would take part again at any time, and I think it’s


Viktoriia Dvornik in Trinity College Dublin


great that Fruit of the Loom gave me this opportunity.”


Ms Dvornik previously lived in Germany for three and a half years, having escaped war-torn Ukraine.


Ms Dvornik has already shown remarkable determination in her integration journey – from learning the language and completing her education to launching her career.


www.printwearandpromotion.co.uk


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