Consumer Trends feature
KORNIT’s NEW ON-DEMAND TECHNOLOGY Kornit solutions empower producers to streamline supply chains with efficient, single-step direct-to-garment and direct-to-fabric technologies, robust pigment ink sets, energy-efficient smart curing systems, with diverse applications for colorful and even neon or 3D fabric and garment decoration.
Expanding globally at retail quality is now also available as a service - powered by KornitX – connecting brands with a global fulfillment network of Kornit MAX users. Kornit MAX technology is ideally suited to create endless new opportunities for on-demand customisation. The technology now brings new capabilities for printing direct-to-polyester with vibrant unmatched colors, even neon, in the most sustainable way possible.
“The fashion and textile industry is changing at unprecedented speeds, and brands and fulfillers must adapt now or fall behind. Broken, analog supply chains just cannot match market demand for unlimited creativity, a surging creator-led economy, and fast customer response in this growing world of e-commerce and evolving brand and retailer requirements,” said Ronen Samuel, Chief Executive Officer at Kornit Digital.
“At ITMA Milan 2023, we said this shift was happening – and happening fast. Since then, our on-demand, digital production portfolio has helped transform real customer challenges into new opportunities. We’re proud to highlight the reality of digital production going mainstream with our MAX technology.”
Kornit solutions at PRINTING United Expo empower producers to streamline supply chains with efficient, single-step direct-to-garment and direct-to-fabric technologies, robust pigment ink sets, energy- efficient smart curing systems, with diverse applications for colorful and even neon or 3D fabric and garment decoration. Expanding globally at retail quality is now also available as a service - powered by KornitX – connecting brands with a global fulfillment network of Kornit MAX users.
Kornit MAX technology is ideally suited to create endless new opportunities for on-demand customization. The technology now brings new capabilities for printing direct-to-polyester with vibrant unmatched colors, even neon, in the most sustainable way possible.
“We are excited to partner with Kornit for polyester direct-to-garment printing. Together, we look forward to delivering a single-unit polyester printing solution for the team sportswear market,” said Brad Sullivan, vice president of business development, Augusta Sportswear.
“As the market shifts towards smaller MOQs and reduced inventory, our adoption of Kornit MAX technology enables faster response and scalable short runs - up to 400 prints per hour with a single operator,” said Jaymes Clements, executive vice president - Print on Demand Production at Mad Engine Global, LLC. “By integrating Kornit Apollo into our MAX- powered fleet, we’ re not only expanding our capacity but also unlocking opportunities in untapped brand markets. With enhanced retail support and expanded license coverage, we’re poised to make a significant impact in these new horizons.”
healthy bottom line.
According to Ford, the company has offered up to 40,000 unique SKUs during peak periods, which can equate to 250,000 individual items. “We were storing (our inventory) in a warehouse, so we were sitting on a lot of stock, about 30% of which doesn’t sell within the time window,” said Shiv Arora, project manager at Hype. “It’s not great for the business, and it’s not great for the environment, either. And another thing is, obviously, to get that stock, it needs to come through their supply chain and it’s coming from China or Turkey or Pakistan, so it has its own carbon footprint as well.”
Adopting KornitX eliminates much of this risk, empowering Hype to integrate with fulfillers and marketplaces at will, and creating only what is being sold. “This technology has opened the door for us for these marketplaces and benefits like not having to worry about inventory sinking,” said Arora. “Using Kornit we can just launch our designs overnight, and it works for us and it works for them. It’s all automated, so as a customer you’re placing an order on Next, and you simply get the order from us. We literally pick, pack, and ship the order same day or next day, and you have nothing to worry about.” At this time, Hype is operating in 27 countries; while the UK remains their largest market, the company is experiencing considerable growth throughout Europe and even the Far East. They are currently integrating with Walmart and Costco, as well, to expand the brand’s footprint in the United States.
| 60| December 2023
www.printwearandpromotion.co.uk
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