Industry News
Avery Dennison launches Digital Product Passport service
A
very Dennison has launched DPP as a Service (DPPaaS) to
help brands fully prepare for forthcoming EU legislation on Digital Product Passports (DPPs). Burton Snowboards is the first customer to use the new Avery Dennison on-demand end-to-end service that is a solution comprising consultancy, hardware, software, digital ID technology, physical labels, and support services – providing
brands with a holistic approach as they prepare for DPP. DPPaaS is a part of Avery Dennison’s larger digital solutions portfolio, which connects the physical and digital worlds through its intelligent labeling and
atma.io connected product cloud platform.
The phased introduction of DPP will be driven by the European Commission’s Circular Economy Action Plan (CEAP) in key sectors beginning in 2027 including apparel and textiles, batteries, and electronics. As an associate member
WRAP announces Circular Design Toolkit W
RAP’s Textiles 2030 agreement has launched its Circular Design Toolkit which will help textiles organisations embed circular design principles into their design and product development processes to maximise the life of garments, select the most sustainable materials and ensure they are designed to be recycled. The Circular Design Toolkit aims to simplify the theory of circular design and break it down into a framework of more manageable actions and strategies for design and product development teams to use.
Designed in collaboration with industry through the Textiles 2030’s Circular Design Working Group, it sets out case studies and examples of businesses
already making progress against the four circular design pillars - reduce material impacts, optimise resources, design for longevity and design for recovery - to inspire further industry action. Textiles 2030 signatories received early access to the Toolkit in February 2023 and many have already, or are planning to, use it to set circular design strategies. These businesses are industry pioneers, signposting the route for others to follow.
As the initiative that is helping them deliver this, Textiles 2030 now calls on brands outside of the agreement to disseminate the Toolkit with their design and product development teams so that more textile products can be designed to move through a circular system.
Kingly introduce Upcycled Denim Project K
ingly are happy to introduce a stunning collection of upcycled denim products – aprons, bags, hats, earrings, table cloths and many more. It is a harmonious symbiosis of creativity and eco-consciousness. Each piece is crafted with the utmost care, transforming discarded denim into beautiful, functional brandable items.
All of these items can be impregnated with the Polygiene Stays Fresh Technology for an even greater sustainability impact. It allows garments to stay fresh and odor-free, so they can be washed less frequently.
| 12 | December 2023
Kingly’s upcycled denim products can be branded by using embroidery and DTG printing with GOTS-certified sustainable inks. Embroidery can be used to add our client’s logo and brand name. The texture of denim provides a sturdy canvas for intricate embroidery work, ensuring your branding is durable and eye-catching. DTG printing can be used to cover a significant portion of the item with a colorful or intricate design. This method can be used for more intricate or colorful designs on the crown or brim of denim hats. It allows for detailed graphics and gradients that may be challenging with traditional embroidery.
of the CIRPASS consortium, which is advising the EU on the implementation of the scheme, Avery Dennison has first- hand knowledge of what will be needed in the months ahead and is uniquely positioned to advise brands on the digital solutions required. Additionally, via atma. io, the company currently tracks 30 billion items across the supply chain for global brands, capturing information that will be vital for DPP including carbon footprint data, origins of materials, and re-use instructions.
Kornit Digital sponsored New Codes Digital Fashion Summit
N
ew Codes has announced that Kornit Digital is sponsoring the New Codes Digital Fashion Summit. The summit took place in London on 30-31 October at the Royal Institution.
Kornit Digital develops, manufactures and markets industrial and commercial printing solutions for the apparel and textile industries and are leaders in on-demand, direct-to-garment and direct- to-fabric printing. The company provides advanced digital solutions for digital businesses.
The New Codes Summit is a new two-day in-depth event focussed on fashion innovation and the new wave of digitalisation in the fashion industry. With the explosion of immersive digital and AI-generated content, and fashion’s increasing foothold in gaming and metaverse contexts, Kornit Digital’s support for the New Codes summit highlights their positioning as a key enabler of businesses and creators wishing to transform digital content into high-quality physical garments.
www.printwearandpromotion.co.uk
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