The Big Interview Exploring a new field
Country is the latest collection by Regatta Professional. Launched in the autumn last year, this range has been designed with the modern agricultural wearer in mind. P&P editor Melanie Attlesey speaks with Megan Pacey, marketing manager of Regatta Professional, to find out more.
D
ressing with style when sitting on a tractor for hours on end or tending to a herd of cows as the sun rises might very well be the last thing on a farmer’s mind. All they want is clothing that is fi t for purpose and reliable. But why shouldn’t farmers and outdoor workers want to look good at the same time as wearing practical and comfortable attire? Enter Country by Regatta Professional. A collection created to offer a full work and lifestyle range of clothing for the modern agricultural wearer. From hardwearing overalls and waterproofs, to stylish wax jackets, the collection provides everything needed for the wearer to be weather ready. For those in the farming and workwear market, the news of Dickies winding up its UK business last year would not have passed you by. It’s off the back of this hole in the market, that brands such as Regatta Professional have decided to plug the gap. “Dickies leaving the UK market has made a difference to our customer base as people are looking for new, affordable and reliable products for their customers,” explains Megan. “As a trusted name in the industry with genuine credentials, we are in a unique position to be able to provide this product and have so far had great feedback on what we have on offer. We thought there was a gap in the market we could confi dently fi ll.”
Megan continues to explain that with Regatta’s extensive knowledge of waterproof and hardwearing clothing protection spanning decades in the outdoor market, the team knows what it takes to produce clothing that can withstand the elements and hard graft that wearers need.
The product range So, what products can you fi nd in the collection?
The Country collection is a mixture of new products and old favourites.
| 66 | April 2022 The Country range has been designed with the modern agricultural wearer in mind
www.printwearandpromotion.co.uk As a trusted name
in the industry with genuine credentials, we are in a unique position to be able to provide this product and have so far had
great feedback on what we have on off er. We thought there was a gap in the market we could confidently fill
- Megan Pacey, marketing manager, Regatta Professional
Some of the Country specifi c lines that have been created and designed especially for the collection, include the Tattersall brushed cotton check shirt, the Faversham fl eece with warm backed insulation and corduroy detailing and the wax jacket offering, all of which are made in England using traditional methods. “We have introduced a range of classic designs in dependable fabrics, providing both style and comfort,” says Megan. It was felt by the design team that some of Regatta’s current best-selling lines would work perfectly well in the farming wardrobe. These include the waterproof and breathable Dover jacket, the hardwearing Pro Action trousers, and the stylish Tyler and Tarah diamond quilted jackets.
As well as jackets and trousers, the collection also includes an offering of coveralls, which Megan points out as a highlight of the Country range. “These have been incredibly well received,” she adds. “All our coveralls are hardwearing and durable and come with a range
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
