Q&A Twinning across the ages
We live in an age now where it’s not uncommon for children to wear mini versions of their mum’s and dad’s outfits. Elaine Fyfe, SF (Skinnifit)’s brand manager, explains the appeal.
SF085, SK085, SM085 Cuffed Lounge
Pants from SF (Skinnifit) and the LW08 Lounge Pants from Larkwood
cases, the range of sizes being available has been key to the brand’s success in these sectors.
In addition to this, with more start-up online retail businesses being created in more recent years, there’s been a fresh market area for matching siblings and parent-child outfits for cute gifting and personalisation opportunities.
Q. First of all, what’s the definition of twinning? A. Twinning has become a popular phrase for matching, stemmed from matching mum and daughter outfits like two peas in a pod! But why let the fun stop there when the full family can be twinning?
Q. Why do you think twinning is so popular right now? A. Human connection. It’s an engaging way of interacting between family members, friends and peers. Given the past couple of years we’ve gone through, people have craved greater connection with those around them.
We’re also engulfed in the Instagram generation – sharing pictures, creating fun content, connecting with people near and far…
Q. What drove your decision to incorporate matching styles for adults and children across your ranges? A. Skinnifit was introduced with the first women’s fit T shirt into our market in 2000, and the Men’s and Minni ranges were launched just three years later in 2003. Since then, the ranges have grown and evolved with greater demand for styles that are available across the ages.
| 42 | April 2022
www.printwearandpromotion.co.uk
We currently have 21 styles available in SF Minni through to adults, with a few more under development for launch pre- Christmas and in 2023!
Q. What kind of customers do you see buying into the twinning trend? A. SF’s Body + Mind story has been around for a long time, with styles selling into dance, cheer, fitness, swim clubs and the like. With groups starting from small kiddies up to young adults in many
SF121, SK121 and SM121 Feel Good Stretch T
Q. Why should a decorator consider offering matching styles for adults and children to their customers? A. There’s an extensive range of opportunities from the returning business of clubs and groups to one-off personalisation for gifts, special occasions, events and brands. Personalisation adds value, and end-users seem happy to spend on something special and unique.
Q. Any advice for decorators when it comes to twinning? Decorating or branding opportunities? A. There are so many decorating and branding opportunities from something as simple as a brand name or fun slogan on a T shirt, to something more fashion- led like the waistband of the SK236 and SM236 Fashion Crop Tops co-ordinated with SK426 and SM426 Fashion
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