Q&A
SK236 and SM236 Fashion Crop Tops co-ordinated with SK426 Fashion Leggings and SM427 Fashion Cycling Shorts
would also work in the Larkwood Baby & Toddler Collection, so that we can offer more styles from babies’ sizing through to adults.
Q. Do you see twinning as trend that is here to stay? A. Absolutely; whether it’s with novelty minni-me style twinning, or for clubs and groups who run from kids to adults, the demand will always be there for key products.
Q. And, finally do you have any other comments you would like to make about twinning? A. With this being a key trend, we have made it easier for our customers to identify our twinning styles, so look out look out for the Twinning/ Also For icons across our ranges.
Not limited to SF (Skinnifit), twinning is also possible across sister brands, Tombo and Finden+Hales.
Fashion Leggings or SK427 and SM427 Fashion Cycling Shorts – suitable for HTV, sublimation or embroidery.
Q. What’s your biggest seller or most popular twinning product? Why do you think this is? A. Aside from our core products the SF121, SK121 and SM121 Feel Good Stretch Ts, the growth in sales of the SF083, SK083 and SM083 Tartan Lounge Pants has been phenomenal over the past two years and is definitely a stand-out style! Tartan is timeless, distinctive and easily paired with any number of tops and decoration designs for something fun, modern, sweet, cheeky or simply good quality. The red and navy check is the best-selling colourway, now also available in SF’s SF074, SK074 and SM074 Tartan Lounge Sets and LW074 All-in-One from Larkwood.
Q. What feedback or comments have you received from your customers about your twinning options? A. More, more, more! For every new style we develop for adults, it’s inevitable there will also be some demand for the matching kids’ versions! Since the SF range starts from 3/4 years on some styles, we’ve identified key products that
www.printwearandpromotion.co.uk April 2022 | 43 |
SF074, SK074 and SM074 Tartan Lounge Sets from SF (Skinnifit) and the LW074 All-in-One from Larkwood
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