The Transfer Print Column
Being successful isn’t impossible T
Michelle Joseph, head of marketing communications at Oki Europe, explains why now is the perfect time to diversify into transfer printing.
ransfer media printing is a great option for any print service provider
looking to increase its revenue through customised garments as well as a wide range of other promotional merchandise. The transfer printing process is a lot more straightforward than other printing processes. It simply involves printing the design onto transfer media which is then heat pressed onto the desired garment. However, with the backdrop of the current cost of living predicament, businesses can be forgiven for thinking it’s a tough time to be diversifying their operations. Whether you are an existing business or a start-up, it doesn’t mean making a success of it is impossible. In the print industry, there are plenty of lucrative opportunities for new businesses – particularly with the support of the right technology, and it doesn’t always require a huge investment. Adding short-run printing on-demand to a service portfolio can overcome the challenges of the growing demand for customised or personalised products such as in sportswear, corporatewear or even kids and toddler clothing.
If you want to stand out from your competitors or really give your customers that wow factor, investing in technology that removes the high costs typically associated with short-run printing, and adding technology that offers unique white toner printing in addition to CMYK, a provider can make highly personalised designs profitable.
A convenient and cost-effective alternative to traditional processes Transfer media printing is a fast, easy, and affordable route to delivering personalisation for a range of customers, from individuals to branded goods for businesses. Transfer printing is quick and hugely cost effective compared to other more laborious methods such as direct to garment, screen printing and embroidery and, by investing in the right printer,
| 64 | April 2023
Meet the demand for customised or personalised products with transfer media printing
Create an extensive range of customised product options
flexibility of the customisation will matter too. This is where white toner printing technology can add the wow-factor to designs and set a start-up business apart from the competition.
By investing in toner technology with the capabilities of adding white to the standard CMYK spectrum in either CMY+W or CMYK+white, it will open a whole new world of creative design possibilities. The addition of white toner can produce solid, sharp, bright white colour designs and can be applied as underlay on dark or transparent materials to make designs really stand out.
businesses can remove limitations around minimum order quantities. The costly and lengthy set up of traditional customisation methods means it simply isn’t profitable to accept low volume orders. However, transfer media printing can accommodate any order volume, from one customised item to thousands, allowing businesses to cater for one-off short-run orders to large batch orders.
Stand out from the competition with the right technology An extensive range of customised product options isn’t the only thing that will impress potential customers. The quality and
A new business with limited funds and no access to commercial space would benefit greatly from investing in a compact, easy to use device where no specialist skills are needed and is able to get started from anywhere. There are plenty of opportunities in the print space and short-run customised garments and merchandise is one area that is becoming increasingly accessible.
A transfer media printer that doesn’t demand a lot of space and can produce alluring designs with clever toner technology will help even the most inexperienced entrants to the print industry stand out against the competition.
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
