Industry News
New trade association formed for businesses that sell online
T
he Responsible Online Commerce Coalition (ROCC) is a recently formed trade association for businesses that rely on Amazon and other large online commerce platforms to reach their customers.
The ROCC will work to ensure fair play for all businesses that operate in online commerce – from the very smallest third-party sellers to the world’s largest household brands. The association’s central aim is to ensure a level playing field where businesses that offer the best products can prosper because consumers can easily find and buy their genuine products for the best price. Members appreciate the important role that Amazon and other online marketplaces play in the modern economy and want consumers and businesses to enjoy the substantial benefits that flow from free and fair online
Supacolor extends the peel window
T
he latest hot peel transfers from Supacolor now come with an extended peel window, so users can feel more confident, save time and reduce costly errors.
People are at the core of everything that Supacolor does, continually driving the company to make things better. The next generation of Supacolor was created to improve users’ performance using these heat transfers on just about any press. Rum Walia, president of Supacolor, said: “Innovation isn’t always about creating the next big thing; it’s about taking the best thing and making it even better. That’s why we’ve made our heat transfers faster to press, easier to peel and the colours more vibrant than ever so you can feel even more confident in the work you produce and sell.”
commerce now and well into the future. The ROCC will promote key principles relating to the fair and non-discriminatory treatment of businesses that rely on online commerce to reach their customers. These principles include competitive pricing for seller commissions and fees, brand integrity (including protection from counterfeit products), the freedom to offer discounts and lower prices across different sales channels, the ability to choose rather than be forced to use a given platform’s services, access to and control over proprietary and competitively sensitive data, and the provision of objective search results. Amanda Lewis, ROCC co-founder and director of competition policy for the US, as well as a partner at Cuneo Gilbert & LaDuca LLP in Washington DC, said: “Amazon is a vital gateway for both large and small businesses to reach their customers. It is critical that Amazon plays
by fair competition rules, rather than rig the game in its favour. Consumers and the economy both win if Amazon is forced to take its heavy thumb off the scale so that businesses can freely compete for customers on the true merits of their products. All we are asking for is a level playing field that is free from rules that distort competition.”
Professor Damien Geradin, ROCC co-founder and director of competition policy for Europe, as well as founding partner of Geradin Partners in Brussels and London, added: “The competition law spotlight is moving onto Amazon in Europe, where the Digital Markets Act is being implemented and the UK’s Digital Markets Unit will soon be given wide-ranging powers to open up digital ecosystems. Businesses that rely on Amazon need to have a voice in the writing and interpreting of the new rules of the road.”
Inaugural WrapFest event to take place at Silverstone
T
aking place at Silverstone on April 26 and 27, WrapFest is the brand new vinyl installation and wrapping event from FESPA. The event will include over 60 live wrapping demonstrations from internationally acclaimed brands, alongside a star-studded line-up for its Wrap Talks programme.
Companies such as HEXIS, Avery Dennison and Grafityp will deliver exclusive wrapping demonstrations to attendees from their own pit garages in Silverstone. Audiences will be given the chance to watch the world’s most advanced wrapping professionals execute their skills, pick up new techniques and learn about the latest materials that are driving the industry.
The next
generation of Supacolor
| 14 | April 2023
Meanwhile, Wrap Talks will feature high-profile figures, including celebrity wrapper Yianni Charalambous (Yiannimize) and influencer and wrapping enthusiast Archie Hamilton; UK-based wrap entrepreneurs Corey England (Wrap Capital) and Joshua Stedford (Livery Magic); and Wrap Institute trainer Justin Pate.
Justin Pate of the Wrap Institute will lead a session in the Wrap Talks line-up
Duncan MacOwan, head of marketing and events, FESPA, said: “After lots of hard work behind the scenes, we’re delighted to be able to share the details of our content-rich event experience. From the earliest planning stages, we were determined to provide attendees with a diverse array of content and experiences, from learning intricate wrapping techniques, to asking successful wrapping entrepreneurs in person. The interest from both brands and big industry names to be part of this event has been overwhelming, and we can’t wait to get the show started.”
• For more information about the event visit
www.wrap-fest.com
www.printwearandpromotion.co.uk
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