Industry Event
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Best Green Initiative PortAventura World
Plastic Free Oceans
PortAventura World in Spain is collecting 1kg of plastic from the Mediterranean Sea for each visitor to the park. In partnership with the Gravity Wave, an organisation working towards a plastic-free ocean, the resort aims to collect 10 tonnes of plastic, which it will then recycle. PortAventura has not said what it plans to do with the recycled plastic. “Today, for every visitor that enters PortAventura Park, we will collect, together with Gravity Wave, 1kg of plastic from our sea.”
Best Product Innovation (Guest Experience/Park Operations)
LEGOLAND Windsor, Thorpe Park, Alton Towers supplied by SignLive Enhancing accessibility for deaf visitors
Merlin Entertainments, the global leader in branded entertainment destinations, has partnered with SignLive, an innovative provider of sign language services, to enhance accessibility and
inclusivity for Deaf and hard of hearing guests in the UK. Through the SignLive platform, guests to Merlinʼs UK attractions will be able to access video interpreting services via mobile devices, including instant access to British Sign Language interpreters (BSL).
This partnership demonstrates Merlinʼs ongoing commitment to inclusivity and providing as many guests as possible with a great day out by ensuring access to on-demand sign
language interpretation services for Deaf and hard-of-hearing visitors ahead of their visit. The partnership will initially be rolled out at Merlinʼs renowned attractions within the UK, including LEGOLAND® Windsor, Thorpe Park and Alton Towers Resort as well as others from its iconic Gateway Attractions brand portfolio including the London Eye, Warwick Castle, and SEA LIFE.
Best Regional Park Emerald Park
As Irelandʼs only theme park and zoo, and with something for the whole family to enjoy, we have undoubtedly had the Irish nation screaming with excitement since we first opened our doors in 2010. Opening for business 14 years ago, we welcomed our guests to what was more reminiscent of an adventure park, rather than a theme park. Fast forward to 2024, we now offer over 50 acres of fun, with 40 attractions, 250 animals, and each year hiring on average 600 seasonal and 150 full time staff members. In 2015, five years after we welcomed our first guests, we opened not only our first, but Irelandʼs
first, rollercoaster. Naturally, being the sole theme park in the country, it was only fitting that the wooden structure take inspiration from the myths and legends well known in Irish folklore. Such came about the name, Cú Chulainn, derived from a legendary Irish warrior. The towering statue is an epic sight to behold when entering our park, and the coaster is well loved and known amongst the nation.
26 OCTOBER 2024
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