HUPALUPA
www.parkworld-online.com
HUPALUPA: Pioneering the Future of Family Entertainment
"
We started as a pioneering Family Entertainment Center (FEC) covering 12,000 sqm," shares the HUPALUPA team. "What sets us apart is our focus on both kids and parents. We deliberately avoided a solely digital
experience because we believe in the importance of staying active." HUPALUPA offers a wide range of entertainment experiences for all ages,
including trampolines, soft play areas, and cutting-edge VR games. The focus on safety and security is evident in zones like Kidventure, where parents can feel confident that their children are well cared for. As the brand has grown, it expanded with a second center in Bursa, enhancing its presence in Turkey. Now celebrating its 5th anniversary, HUPALUPA is more confident than
ever in its future growth and has evolved into a multi-faceted brand. Beyond its entertainment centers, HUPALUPA has developed HUPALUPA EXPO, which brings world-class exhibitions to local communities. By offering experiences brand combines education with entertainment, making art, science, and culture accessible to families.
accessibility, leading to the creation of HUPALUPA GO - a mobile entertainment unit that brings the HUPALUPA experience to festivals, community events, and corporate gatherings, ensuring the magic reaches
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more people. Further solidifying its presence, HUPALUPA launched HUPALUPA STORE,
a retail division offering premium toys and stationery that capture the spirit of HUPALUPA. With plans to open 20 new stores across Turkey, the brand is extending its influence beyond entertainment, bringing its values of mental and physical development into homes.
a mobile wallet allows guests to manage transactions effortlessly, while a first in the EMEA region to offer a digital coin. This adds excitement for users As HUPALUPA prepares for international expansion, the brand is actively
stage," explains the team. "Our unique blend of entertainment and family- friendly experiences is something we believe will resonate well internationally."
enjoyable experiences for both children and parents. With a focus on innovation, quality, and community engagement, the brand has earned the trust of families and is ready to continue its journey on a global scale.
OCTOBER 2024
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