Awards Supplement
www.parkworld-online.com BEST DARK RIDE OR MEDIA-
BASED ATTRACTION OF THE YEAR HYPERSPHERE 360° AT SEAWORLD ABU DHABI SUPPLIED BY ATTRAKTION! AND INTAMIN
The World’s first DOME RIDE THEATER, Hypersphere 360 is an ultimate all-encompassing virtual reality immersion with an uninterrupted 360° imagery surrounding view in any direction for each guest. Visitors will travel the world’s seas and explore the ocean’s depths without wearing isolating headsets on a fully rotating and tilting ring inside the LED sphere, supporting the illusion that the sphere is gliding through liquid space. The ride features comfortable floorless seats with a range of special effects. Intamin has joined forces with Attraktion! to supply ‘the world’s most immersive amusement ride’.
BEST WATERPARK OF THE YEAR RULANTICA
Europa-Park´s Water World Rulantica is truly a story of success. Opened in November 2019, it is meanwhile not only an established second gate at Europa-Park Resort, but it has also developed into one of the most beautiful water park experiences in Europe, featuring a total of over 50 water slides and attractions. Following the example set by Europa-Park, Rulantica was designed with meticulous attention to detail and an elaborate storyline, which adds significantly to the overall guest experience. Thus, visitors can not only experience the world-class water slides and other water park attractions, but also immerse themselves in the mysticism and beauty of northern Europe. They are literally transported into another world, while spending time with family and friends.
BEST MARKETING INITIATIVE OF THE YEAR
OVERDRIVE / AGV DARK RIDE MARKETING CAMPAIGN – SIMWORX As part of Simworx’s initiative to drum up excitement surrounding their AGV Dark-Ride and Overdrive Story concept, in the run-up to and during IAAPA Expo Europe 2022, they constructed a multi-phase marketing campaign. Its goal was to enhance its recognition as a product and get people talking about its unique abilities and how it stands out from the competition. The beginning of the campaign started with the creation of an outstanding story concept
called Overdrive which was created in collaboration with Katapult, who developed a storyline that would complement the AGVs unique abilities in a narrative that was both universally appealing and never done before. The concept takes riders on an adrenaline-fuelled chase around the metropolis as riders role- play as either cops or robbers, promoting re-rideability and adaptability to user interaction. With Guests pitted against one another from the get- go, they navigate a series of scenes from the backstreets of the Metropolis to underground tunnels, parking garages and construction sites. The AGVs interact with the media as each vehicle follows its own path dodging and weaving between the other vehicle and theming.
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