Company Profile
www.parkworld-online.com
Triotech is working with SEVEN on multiple Transformers dark rides
In a conversation with Christian Martin, vice president of communications and alliances at what the multi-sensory interactive attractions maker stands for – and
Christian Martin Triotech
Charlotte Westwood: Lots of our readers will be familiar with Triotech. But for anyone who isn’t, can you give an introduction? Christian Martin: Triotech is the creator of award-winning immersive and interactive media- based attractions. We have deployed hundreds of media-based attractions and thousands of FEC products over the last 20 years. Our success comes from focusing on the guest experience. It has to be fun! And of course, we balance that with operators’ needs. In other words, there needs to be a return on
investment! Today we have over 200 employees deployed in Canada, Europe, the USA, and Asia.
CW: Your website describes Triotech as the ‘rebels of the industry’. Why is that? CM: This is a compliment we once received from another company in a leadership position in the attractions industry. We embraced it. It comes from the fact that we are agents of change. We challenge the status quo.
CW: Triotech is vertically integrated. What does that mean for your clients? CM: We offer turn-key solutions. We have in-house hardware, software, a content studio. We have our own factory and our installation teams. That means when a client invests in a Triotech attraction, be it a custom-designed dark coaster, or an interactive theatre, we will be with them from design all the way to commissioning and support.
JUNE 2023
Opening of the PUBG:
Battlegrounds walkthrough attraction at Lotte World
CW: We covered Triotech’s partnership with BoldMove Nation on Champi’Folies at Le PAL in our last issue. What’s next? Can you tell us anything about your upcoming projects? CM: We just announced a contract to design and deliver multiple interactive media-based dark rides based on the Transformers IP. The client is SEVEN, so these will be deployed in Saudi Arabia. Recently we also opened an original walkthrough attraction for Lotte World in Seoul based on the PUBG IP. We have several other projects to announce in the coming months, so it’s a busy time at Triotech!
CW: Triotech has a large portfolio of multi-sensory interactive attractions. Are there any particular products which are especially in-demand right now? CM: I think it’s important to think in meta trends. People want immersive and interactive experiences. They want to participate in a more direct way. Anything that brings the guest into the action is in high demand.
CW: Did the recent pandemic lead to any changes in levels of demand for certain products? If so, was this temporary or has there been a lasting impact? CM: We believe that in the vast majority and over the long run, the record will show that attraction design was not drastically affected by the pandemic. People want to have fun and they want shared experiences with friends and family. They want something they cannot do at home. That is why they go to an amusement park, an FEC, or any other location-based entertainment venue.
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