www.parkworld-online.com
Ticketing, Access & Control
A new age of tech-enabled experiences
How can new tech help to address greater guest expectations in 2023? Park World hears from accesso
I
n 2023, theme park guests have greater expectations for a personalised, seamless experience than ever before. With theme park attendance continuing its climb toward pre-pandemic levels, staffing challenges at parks, carnivals and other attractions have become a big hurdle for venues. To overcome this, top operators are adopting high-tech tools to fill the gap and empower small teams to deliver exceptional guest experiences. In this new era of self-service solutions, technology does the heavy lifting - ensuring guests can enjoy all that parks have to offer, and freeing up staff to support those essential human interactions that make for amazing memories. These solutions, such as intuitive mobile applications, ensure exceptional guest experiences and promote operational efficiency by providing real-time updates, seamless transactions, and powerful wayfinding functionality. Here are four specific ways operators can maximise the efficiency of a small staff and deliver on their promise to guests.
Embrace a mobile-first approach In the digital era, adopting a mobile-first approach is fundamental for theme parks. A mobile app, more than a handy tool, is an essential part of modern guest experiences. Equipped with features like online, on-site transactions, guest correspondence, and wayfinding functionality, apps significantly enrich the guest experience. They enable guests to plan their day in the park, easily navigate to their favourite attractions, manage special needs right from their device - and more.
Plus, a mobile app significantly reduces strain on staff, empowering your venue to ‘do more with less’.
Meet the guests online
Investing in a powerful eCommerce platform is crucial. Such a platform should make all your park’s offerings - from tickets to fast passes and more -
JUNE 2023
accessible to guests via their smartphones. A mobile-first online storefront with intuitive up-sell and cross-sell recommendations lets guests personalise their visit beforehand, reducing time spent at front gates and ticket counters.
Simplify guest entry
Ease of entry is the most crucial moment for operators trying to set a positive tone for a day in the park. Self-service kiosks or terminals where guests can purchase or redeem tickets help free up staff for other duties while ensuring a smooth entry for guests. This approach lessens long queues at the park’s entrance, promoting a positive first impression for eager guests.
Minimise unnecessary queues
Mobile food and beverage ordering is a powerful way to offer guests a convenient, high-tech solution to avoid waiting in long lines and promoting a more gratifying guest experience. Nobody enjoys standing in line, especially when they’re hungry! Innovative mobile F&B platforms allow guests to explore dining options, browse menus, customise orders, claim special offers, and even receive notifications when their food is ready for pickup - all from their smartphones. This reduces waiting times, enhances guest satisfaction, and actually increases average order values, too!
When operators meet guests where they are, meeting and exceeding modern guest expectations becomes a much simpler goal. Mobile-first solutions can provide guests with high-quality experiences at their fingertips, and can also help operators to monitor and act upon real-time data points to enhance guest experiences. It’s truly a win-win!
33
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
