Industry Insider
www.parkworld-online.com
Marketing magic
Charlotte Westwood sits down with Stefan Rothaug, director of sales and marketing at Taiwan-based simulation technology leader, Brogent Technologies, to hear his insights on an industry he has found impossible to leave
Stefan Rothaug director of sales and marketing, Brogent Technologies
Charlotte Westwood: Stefan Rothhaug: I started working in the industry as an intern as part of my studies in economics and management at university. Back then, I joined the marketing team of Phantasialand for six months. It was a great and exciting time in one of the world’s most beautiful theme parks. This led to different industry-related part-time jobs in other parks, and as a freelance writer, I am still
today contributing articles to the trade media from time to time. Finally, I joined Brogent full-time. As everyone knows: if you join this industry once, it is very hard to leave!
CW: SR: As director of sales and marketing, I support our global sales team to make sure they have all the sales tools they need, and I am working on marketing strategy and implementation with our marketing team and engineers to make sure the product pipeline for the next upcoming trade show is always full.
CW: SR: The lion’s share of amusement rides and attractions looks back on a 300-year-old history, relying on mechanical principles that have evolved and improved since introduction. Although Brogent relies on those principles as well, we go even further. We are part of a digital revolution that began with the advent
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of cinematography and started to really take off around 40 years ago. We make sure we are always at the forefront of technology to create state-of-the-art media-based attractions. In my opinion, there is hardly any other company in this industry that has such a broad expertise in media-based attractions technology. We have engineers working on motion technology (both hardware and software), audio visual and creative. We even operate two flying theatres.
CW: SR: The biggest career highlight is always the grand opening of the next attraction ahead. I am very much looking forward to two new flying theatres in Chicago and Hong Kong, ready to open in 2024, and the debut of a record- breaking attraction scheduled to open later this year in China.
CW: SR: We now have a complete product line of flying theatres, with three different ride systems and various AV options. We can’t wait to be back at an IAAPA show in Asia after the long break, and to explain our modular approach to the industry. While others still stick with a ‘one size fits all’ approach, we can provide the best customised solution. We will also announce new flying theatre content.
CW: SR: Tourism is back in Asia and with it our industry. We don’t see a main focus on one single region, but interest from all Asian regions, from well-established markets like Japan and Korea, to the newer markets like India and Vietnam. China is also now an important region for us.
JUNE 2023
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