MARKET REPORT: NORTH AMERICA
Treasure Hunt
global creator of interactive, story-driven family rides, embraced the opportunity to develop a wicked witch, a ghostly manor and the perfect opportunity for guests to remove the curse. Guests of all ages engage with Sally’s original animatronics and use exclusive Curse Eradicators throughout the ride to spirit away the creepy spell. The development and realisation of the attraction resulted from the collaboration between the teams at Sally Dark Rides and Funtown, as both wanted to provide an experience that would entertain and excite the park’s family-focused guest base while bringing something unlike any of the other existing rides and attractions.
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Travelling coast to coast, Sally Dark Rides opened its first-ever standalone dark ride in California. In 2021, Sally announced it was embarking on a new joint venture for a first-of-its-kind ride collaboration with theme fabrication experts, Daniels Wood Land (DWL). Custom built in Monterey, California on historic Cannery Row, the companies opened Treasure Hunt: The Ride. Treasure Hunt features the very best of both companies’ skill, expertise, artisanship, storytelling, and craftsmanship. The ride weaves a modern day pirate tale that takes guests on an adventure through a series of ‘newly discovered’ caverns complete with multimedia and interactive elements that surprise and delight. Along with being
creative and fun, Treasure Hunt became the first dark ride Sally and DWL both own and operate, diversifying the manufacturers’ business portfolio.
Disney100 celebration leads with two attractions Bringing familiar attractions to sister parks delighted Disney’s guests this year. In California, 2023 began with the debut of Mickey and Minnie’s Runaway Railway at Disneyland Resort. The park’s first new ride in three years, it also helped to officially kick off the yearlong Disney100 event. Very similar to the dark ride with the same name at Disney’s Hollywood Studios in Florida, the Railway features Paul Rudish’s “The
PARK WORLD Handbook & Buyer’s Guide 2023/24
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