MARKET REPORT: LATIN AMERICA
commerce, which have also shown a significant reduction in their income. Díaz assured that in the recession scenario, spending in parks by local visitors has ceased to be a priority to give way to the satisfaction of basic needs. “This translates into a negative impact on the domestic economic output,” she added.
Of note, in 2023, is the entry into
operation of the Caribe Aventura (Caribbean Adventure) park, located on Way to the Sea, between the cities of Barranquilla and Cartagena, the only park in South America that operates one hundred percent with solar energy, which represents a reduction of 755 tons of carbon dioxide per year. The park contains different scenarios
that represent the departments of the Colombian Caribbean, with swimming pools, fun areas, water mirrors, waterfalls and slides located in replicas of iconic sites such as the Sierra Nevada de Santa Marta, the Totumo Volcano, the Lost City, the Pumarejo Bridge, the Walls of Cartagena, the Rosario Islands and the Punta Gallinas Lighthouse. Caribe Aventura has an area of 50 hectares, can receive 7,000 people daily and required an estimated investment of US$2.8 million. Despite the adverse economic conditions, the sector made some investments in new attractions; likewise, the number of family entertainment centers, run by traditional operators, increased. Amusement parks in Colombia generate 30,000 direct jobs, of which 60 percent correspond to young people. ACOLAP has 210 affiliated companies, which operate more than 400 establishments throughout the country.
Argentina The country offers more than 150 amusement parks, which attract more than 40 million visitors each year, and they are concentrated in the cities of Buenos Aires, Córdoba and Santa Fe, according to the Argentine Association of Parks and Attractions (AAPA). .
In addition, the sector generates
10,015 jobs that are closely linked to tourism, hotels and gastronomy, reported the president of the AAPA, Cesar Jorge Lago. For his part, Daniel Catzman, vice
president of AAPA, assured that: "The Argentine Association of Parks and Attractions has a federal vision of the activity. With parks in almost the entire country, it faces challenges every day, and from the AAPA "We promote unifying criteria, regulations, tax promotions and promotion of the first job." In the case of Buenos Aires there are
64 establishments, with classic and modern attractions such as entertainment centers that have interactive games, ticket delivery games, shuffleboard tables and bumper cars. Among them are Fantasy Island, Playland, Sacoa, Buba Park, Le Park, Playland, Fun Park, as well as theme parks such as Aerópolis that offers aerial activities, Aquarium, Aquopolis and Mundo Marino that have water games for all ages. Other notable parks are: Campanópolis (Buenos Aires), Nahuelito
Future focus areas
Throughout the research carried out for this article, the following goals became apparent, signifying that the future for the attractions and amusements industry across Latin America is highly promising: Innovation. The growth of the industry depends largely on it; park and attraction
users seek new experiences and those expectations must be met. Investment in technology. Both to promote the interactivity that visitors seek, as well as to incorporate administration tools. Training. More and more, the industry is investing in this aspect, and it must continue to do so. Sustainability. From an ecological, economic and social perspective, sustainability is an increasingly significant concern for suppliers, operators, and visitors alike. Inclusion. An increasing focus on accessibility for children and people with disabilities, and opportunities for all social classes. Challenges in talent. The industry must develop talent attraction and
retention strategies. Union. The sharing of experiences and knowledge that can be an inspiration to innovate.
Park (Bariloche), Jungle Fly (Puerto Iguazú, Misiones), Parque de la Costa (Tiger province), Temaikén (Buenos Aires province), and Tierra Santa (Buenos Aires), with a religious thematic focus. Regarding the types of entertainment in
Argentina, the AAPA points out that a large part of them correspond to entertainment venues with machines and interactive games (103 of the members), event animation (24), character-themed games (12) and bio parks and amusement parks (10). Little by little the Argentine industry
has returned to pre-pandemic levels; However, some establishments have not achieved this, due to the difficult economic conditions that the country is going through. Referring to cases like this, the Vice
President and Executive Director of IAAPA, Paulina Reyes, said that, without a doubt, the industry cannot ignore that there are external factors, such as government decisions, and that is why the risk is always present. He added that there are several countries in Latin America that are experiencing political instability.
PARK WORLD Handbook & Buyer’s Guide 2023/24
15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
