MARKET REPORT: NORTH AMERICA


Gentle rides, themed play areas and character-led experiences form the core of the offering, reinforcing Merlin’s focus on targeted, family-oriented destinations. Early guest response has been


encouraging, validating Merlin’s strategy of developing smaller, stand-alone parks that complement its larger LEGOLAND resorts. As the company looks toward 2026, similar concepts are expected to play an increasingly prominent role in its North American portfolio.


Major operators reaffirm long-term commitment Large multi-park operators used 2025 to underline their confidence in the North


American market through sustained capital investment. Six Flags Entertainment Corporation continued to implement its multi-year enhancement programme, delivering new attractions while also investing in infrastructure, theming and guest amenities across its portfolio. High-profile coaster additions generated


significant attention, particularly those designed to push technical boundaries. At Six Flags Great America, Wrath of Rakshasa became a focal point for thrill enthusiasts, combining a beyond-vertical drop with multiple inversions. Such attractions serve as powerful marketing tools, reinforcing brand identity while driving visitation.


At the same time, Six Flags placed


increased emphasis on family-friendly development. The expansion of Camp Snoopy at Carowinds introduced new attractions designed to appeal to younger guests and families, while Canada’s Wonderland debuted AlpenFury, a launch coaster that integrates narrative elements into a high-speed ride experience. These projects reflect a broader industry trend toward balancing extreme thrills with inclusive, story-driven attractions. Looking ahead to 2026, Six Flags has


confirmed that investment will continue across its North American parks. Further ride additions, refreshed themed areas and enhanced guest services are planned,


PARK WORLD Handbook & Buyers’ Guide 2026


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