MARKET REPORT: NORTH AMERICA


North America: momentum, scale and sustained ambition


Park World reviews a year defined by major openings, continued reinvestment and evolving guest expectations across the region, and looks ahead to how developments in 2025 are shaping plans for 2026.


and highly competitive. It is a market dominated by long-standing destination resorts, powerful multi-park operators and a broad network of independent and regional parks that cater to loyal local audiences. This maturity has often been


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or many years, the North American attractions industry has been described as mature, established


interpreted as an indication that innovation would increasingly come from emerging markets elsewhere in the world, while North America focused on refinement, reinvestment and incremental change. However, activity throughout 2025 has once again challenged that perception. Across the United States and Canada, operators demonstrated a renewed


willingness to invest at scale, expand their portfolios and reimagine the guest experience. Rather than relying on a single headline trend, the year was characterised by a wide spectrum of development, ranging from landmark destination projects to carefully targeted regional additions. New parks opened their gates, major operators rolled out multi-year investment


PARK WORLD Handbook & Buyers’ Guide 2026


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