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Valo Motion celebrates successes of first year
V
alo Motion, the Finnish maker of active mixed-reality products, has announced that ValoArena, its pioneering mixed reality playground, has been sold to operators of 28 locations across 14 different countries during its first year of availability.
The company’s unattended, multiplayer attraction has also collected two high-profile industry awards since making its debut in February of 2022. “The Valo Motion team is so grateful and surprised to have achieved such significant milestones with ValoArena after such a short time on the market,” said Raine Kajastila, CEO and founder of Valo Motion. “We are thankful to have partners around the world that trusted us, and to have our industry’s support.” The physically active attraction, which can be played by up to six players, debuted at SuperPark’s Vantaa, Finland in February of 2022 where it’s since become a staff favourite for its ease of operation.
Following SuperPark Vantaa, ValoArena’s sales gained steam. A year later, Valo Motion has sold 25 ValoArenas to 10 different countries around the world. Further evidence of a successful debut year for ValoArena came when industry trade organisation IAAPA named ValoArena as its Best New Product - Brass Ring Award recipient in the Virtual and Augmented Reality category. The Park World Excellence Awards also saw ValoArena named Highly Commended in its FEC Project of the Year category.
“ValoArena’s achievements over the past year demonstrate that our mission to transform sports activities into immersive experiences has universal appeal,” said Kajastila. “We are so happy to know that our vision is playing a part in getting people around the world to move, play, and have fun together.”
Disney weaves new
plans for Spider-Man ride Disney has revealed that it plans to give more muscle to its Spider-Man theme park attraction by developing new interactive merchandise based on future films featuring the web slinger as well as possibly inserting new scenes to keep the ride current. The Spider-Man ride is the star attraction of the Avengers Campus lands at Disneyland Paris and the Disneyland Resort in California. It gives guests the impression they are in Spidey's shoes as they sit in ride vehicles and appear to shoot webs at 3D screens in front of them by flicking their wrists. Hand tracking hardware isn't the ride's only super power. It is also combined with an AI system which forecasts where the webs would land if they were fired in real life. The trajectory is based on the positions of the riders' shoulders, wrists and elbows when their arms stop moving forward and the system then renders a 3D web which corresponds to the eye positions. Web Slingers: A Spider-Man Adventure became an overnight success when it opened in California in 2021 and in Paris the following year due to its high level of interactivity and competition between riders. Guests get the first taste of this at the end of the queue which winds through sleek and futuristic corridors. They are meant to be set inside a laboratory and culminate in a briefing from Spider-Man, played by his real-life alter-ego Tom Holland. An ultra-HD projection of him is beamed onto an almost-invisible screen so he seems to be standing in the middle of the lab. In an all-new story written specifically for the ride, the web-head unveils an army of tiny Spider-Bots which go rogue so the guests have to round them up. They then don a pair of 3D glasses and step into the ride cars which each seat four people. The slow-moving vehicles stop in front of a series of 3D screens which are so high resolution they are indistinguishable from the walls they are set into.
Transforming stories into unforgettable attractions.
6 FEBRUARY 2023
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