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Park Update www.parkworld-online.com


One visit isn’t enough


In an interview with general manager Don Strickler, Park World finds out how Warner Bros. World Abu Dhabi is faring a year on….


PW: Did you reach your fist year visitor target? DS: In 2018 Warner Bros. World Abu Dhabi hosted seasonal events including the Chinese New Year and Spring Hop, as well as the World Travel Awards Middle East Gala. Since opening, Warner Bros. World Abu Dhabi has enjoyed an extremely successful and memorable year. The Park has welcomed guests from all over the world during the past year. Due in great part to the state-of-the art attractions and our guest’s overwhelmingly positive testimonials, Warner Bros. World has garnered a total of eight prestigious awards and has been recognised by a number of leading industry awards including the Pride of Abu Dhabi awards 2018, TIME Magazine’s 100 World’s Greatest Places to experience in 2018, Theme Park Insider Awards, World Travel Awards Middle East 2019 and MENALAC Awards. -


PW: What makes Warner Bros. World Abu Dhabi attractive to an international audience? DS: International audiences are extremely savvy, they are well travelled and opt for unique and new experiences. By that measure, Warner Bros. World Abu Dhabi fits the bill as a truly one-of-a-kind theme park as it is the world’s first ever Warner Bros. branded indoor theme park. Guests visit Warner Bros. World for that truly unique experience. Adventure seekers get to enjoy the park’s 29 state-of-the-art exhilarating rides, interactive family-friendly attractions and unique live entertainment shows. Featuring six immersive lands including Metropolis, Gotham City, Cartoon Junction, Bedrock, Dynamite Gulch, and Warner Bros. Plaza, guests have the chance to immerse themselves in iconic locations inspired by Warner Bros’ rich portfolio of brands for an unmatched experience that one can’t simply find anywhere else but at Warner Bros. World


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Abu Dhabi. The park offers 20 distinctive themed dining experiences for its guests, including several restaurants and kiosks that range from sit down to grab and go.


PW: Do you employ any strategies to attract international visitors in particular? DS:We work closely with our partners on Yas Island as well as various partners throughout Abu Dhabi, in addition to a range of travel and tourism agencies to promote our unique offerings to both UAE residents and tourists alike.


PW: What are the most popular rides and attractions? DS: During our first year of operations, one of our most popular rides was the Bedrock River Adventure, which received around half a million riders. That’s 2,469 times as many episodes of The Flintstones that originally aired in the 60s! Tucked away in the natural


beauty of Bedrock’s Stonetrail Park, this star attraction invites passengers to embark on a scenic boat ride through stone-age wetlands,


prehistoric neighborhoods and the city’s picturesque downtown area. Other fan-favourite rides include Fast and Furry-ous, which gets passengers to climb onto Wile E. Coyote latest gadget – the ACME Road Rocket 9000 – for an exciting journey through the desert cactus and chasms joining Wile E. Coyote on yet another pursuit to catch the Road Runner, and The Joker Funhouse, a villainous twist on the classic carnival walk-through experience featuring a series of physical and mental challenges conjured up by Batman’s biggest foes, as well as Batman: Knight Flight, a highly exhilarating dark ride where guests help Batman patrol the skies of Gotham City in a one- of-a-kind robotically controlled flying Batwing vehicle capable of sudden maneuvers including drops, climbs, spins, and rolls.


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PW: Have you introduced any new rides or attraction since opening a year ago? DS: The park continuously offers guests new and exciting experiences. Since opening, we’ve introduced two unique experiences including ACME Beats and Pepé’s Artsy Sweet treats. ACME Beats is a show that features fun-filled action, physical comedy, lots of drumming and plenty of audience participation for an immersive entertainment


OCTOBER 2019


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