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Cover Story The Broadway


Legacy leads in Asia


About Legacy


Entertainment Originally launched in 2002, the Hollywood, California-based Legacy Entertainment stands as one of the most successful, independent, entertainment design firms in the global industry today. The company has developed, designed and produced over 40 successful projects worldwide, spanning mediums that include Theme Parks, Hotels/Resorts, Casinos, and Aquariums. It’s most recent openings were the multi-million dollar Shanghai Haichang Ocean Park, and the ‘Dream Bund’ at Hengdian World Studios, both located in China.


Paul Ruben has the story


H


eading into the 2019 IAAPA Expo, Hollywood- based design firm Legacy Entertainment is rounding out a year that saw the opening of


five major projects, including three full theme parks and two large-scale dark rides. In addition to 2019’s openings, the firm has yet another five projects under-construction in Asia alone.


New Theme Parks Throughout the last decade, Legacy has been a leading player in Asia’s booming theme park industry, having designed and opened nearly twenty well-received theme parks, resorts, and attractions. The company attributes its continued winning streak to its focus on quality rather than quantity, noting that the firm limits its project capacity in order to maintain its high standards - a critical move says Marcus


Hengdian Dream Bund


King, Legacy’s chief projects officer, as well as one of its owners. “The Asian market, particularly China, has matured to a point where a drab, unimaginative theme park is no longer going to cut it. Thanks to Shanghai Disneyland and other successful projects, we are now catering to an extremely sophisticated audience. No one’s getting fooled.” he says, optimistically. Legacy’s largest 2019 debut was the “Dream Bund” at


Hengdian World Studios, located in China’s Zhejiang Province. The unique 76-acre (31-hectare) project is a hybrid between a functioning film studio and theme park. The August debut saw the opening of the park’s sprawling lot along with the signature Trolley tour ride, while more attractions are anticipated to come online in time for China’s Spring Festival in late January. The firm also collaborated with Indonesia’s CT Corporation


to design and deliver a pair of indoor theme parks, doubling the chain’s number of Trans Studio-branded parks from two to four. Trans Studio Cibubur, the first of the two parks to open,


18 OCTOBER 2019


Mansions Hotel at Hengdian Dream Bund


Trans Studio Cibubur


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