NEWS
1xBet affi liate programme targets major football tournament
1xBet is positioning its 1xPartners affi liate programme to capitalise on increased engagement around this summer’s major international football tournament across North America. The company said the programme is designed to support affi liates in monetising heightened traffi c during the competition, with access to analytics, marketing tools and
localised promotional materials. Dedicated landing pages for teams and fi xtures, alongside regionalised campaigns, are intended to improve conversion rates. 1xBet stated that its platform infrastructure is built to handle peak demand during high- profi le matches, with real-time statistics and continuous account management support available throughout the tournament period. The programme also includes retention tools aimed at maintaining player engagement beyond the event, with affi liates able to choose between RevShare, CPA and hybrid models. 1xPartners has been active for more than a decade and includes over 500,000 affi liates across 150 markets.
CasinoCanada agrees marketing partnership with JumboBet
CasinoCanada has entered into a partnership with JumboBet to support brand visibility and customer acquisition in the Canadian market. Under the agreement, CasinoCanada will produce editorial and promotional content covering JumboBet’s product offering, including its games portfolio and user experience. This
material will be integrated into the platform’s comparison and review sections.
CasinoCanada, operated by SEOBROTHERS, focuses on online casino analysis and affi liate marketing within Canada. Eugene Ravdin, Head of PR at
SEOBROTHERS, said the partnership would expand the platform’s operator coverage while supporting targeted traffi c generation through data-led content.
Valery Leprevost, Communication Director at JumboBet, added that the agreement supports the brand’s objective of increasing its reach in Canada.
JumboBet launched in 2024 and offers a portfolio of around 3,000 games from multiple suppliers, alongside sports betting services.
1xBet appoints Bird and Mancini to support player protection strategy
1xBet has appointed Chris Bird and Quirino Mancini as strategic consultants to support its responsible gaming and player protection initiatives.
The appointments form part of a wider effort to strengthen the operator’s integrity framework across more than 35 jurisdictions. Both will contribute to the development of research-led policies, industry collaboration and practical tools aimed at improving player safety. Their work will build on the Player Protection Index Series, a research programme examining responsible gambling frameworks across multiple regions. The initiative is intended to support transparency and encourage cooperation between operators, regulators and research bodies.
4 MAY 2026
Bird brings experience in sports partnerships and commercial strategy, while Mancini specialises in gaming law and regulatory policy. 1xBet said the appointments will also support the development of a broader international social responsibility framework, integrating its research, education and community programmes.
DR Gaming
Technology secures fi rst CMS installation in France
DR Gaming Technology (DRGT) has secured its fi rst casino management system installation in France outside its Infi niti network, at the new Casino de Cayenne operated by Groupe Cogit. The agreement follows DRGT’s recent supplier approval in the French market and builds on its deployment at Infi niti Casino Grasse. Groupe Cogit selected the system following site evaluations, citing its cashless functionality, real-time reporting and reduced cash handling as key factors. The solution enables fully card-based play, integrated wallet functionality and access to operational data.
The installation will also incorporate access
control and integration with food and beverage point-of-sale systems, allowing customers to use loyalty balances across gaming and hospitality services.
Zitro expands
European FANTASY cabinet rollout
Zitro has expanded the European rollout of its FANTASY cabinet following initial installations in Spain, Italy and France.
The cabinet debuted at Casino Barcelona before being deployed in venues including Casino de la Vallée Saint-Vincent and multiple JOA Group properties. Further installations have taken place in France, Italy and Greece, with
additional rollouts planned in Monaco, Luxembourg, San Marino and Germany. FANTASY launched with titles including Brave Dragon and Lion Falls, which the company said have delivered consistent
Chris Bird Quirino Mancini
performance across early placements. Sebastián Salat, President – International at Zitro, said the rollout refl ects operator demand across different jurisdictions and highlighted the importance of partner support in establishing the product.
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