GAMING FOR AFRICA Gaming for Africa
Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments.
Legends Management and Gaming Solutions: Powering Growth in Africa’s Gaming Industry
Founded in 2019 by industry Legends Zeena Rossouw and Janietzche Megun, Legends brings extensive experience and insights, an integrated approach and holistic expertise, while leading innovation that positions it at the forefront of one of the continent’s most dynamic sectors.
At its core, Legends is a gaming management and consulting specialist, uniquely positioned to help game and systems manufacturers and providers, operators, regulators, suppliers, and start-ups navigate the full spectrum of challenges, from licensing, technical, and regulatory compliance to transformation and market entry.
With a combined industry experience exceeding 120 years, the Legends team blends governance acumen, technical insight, and commercial strategy to unlock efficiencies, profitability, and growth opportunities.
expansion into African markets. Their offering includes corporate administration, statutory and technical compliance, responsible gambling frameworks, marketing support, market research, audits, dispute resolution, training, and skills development - all tailored to the regulatory and operational realities of the gaming sector.
Legends’ commitment to
A proudly South African and Level 1 BBBEE company, Legends Gaming Solutions is the first women owned and operated company to hold a National Manufacturer, Supplier or Maintenance Supplier License with the Mpumalanga Economic Regulator, enabling it to sell and distribute gaming products across all South African provinces and support clients with
industry sustainability doesn’t stop at business services. Through the Legends Ubuntu Foundation (LUF), a registered NPC, NPO, PBO and Section 18A entity, they invest back into the community and industry with initiatives focused on youth protection, mental and emotional health (men, women, and youth), women empowerment and enterprise development.
Playson Enters Kenyan Market with Betika Partnership
Playson has officially entered the Kenyan market through a landmark partnership with Betika, one of East Africa’s leading and most influential gaming operators.
The launch marks a significant step in Playson’s cross-continental expansion strategy, with Betika providing a strong and established platform for its debut in the region. By partnering with a market leader known for its scale, innovation, and deep understanding of local player preferences, Playson is well- positioned to make an immediate impact across East Africa.
Betika’s extensive customer base and proven track record in delivering engaging, responsible gaming experiences make it a key partner for
22 MAY 2026
international suppliers seeking to enter and scale within the region. Through this collaboration, Playson’s content will be made available to players in both Kenya and Uganda, leveraging Betika’s growing multi-market footprint. As part of the rollout, Betika has integrated a selection of Playson’s top-performing titles, including Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win, games recognised globally for their engaging mechanics, dynamic gameplay, and strong performance across regulated markets. Playson’s entry into Kenya has been supported by targeted infrastructure and platform enhancements, ensuring full compliance with local regulatory requirements while aligning with Betika’s high standards for performance and user experience. This groundwork enables the delivery of a seamless, optimised gaming experience tailored to local audiences. The integration was facilitated via the Casimba (Markor) aggregation platform, enabling efficient deployment and scalability across jurisdictions. Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so
alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one. We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”
Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.” The launch reinforces Playson’s strategy of entering high-growth markets through partnerships with trusted, high-impact operators, while further strengthening Betika’s position as a leading gateway for global gaming content in East Africa.
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