ONLINE NEWS
iGB Affiliate London ranks in top 5% of UK B2B events
Greentube extends RSI partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has extended its partnership with major U.S. operator Rush Street Interactive to take its content live with BetRivers in Ontario and Michigan. RSI’s customers in both markets are now able to play a selection of Greentube’s most iconic slot releases, as well as more recent content, including titles from its popular Diamond Cash™, Thunder Cash™ and Clover Link™ series of jackpot games.
The supplier’s classic titles Diamond Cash™: Mighty Elephant, Thunder Cash™: Dolphin’s Pearl and Lone Star Jackpots are all available to play at BetRivers Ontario and BetRivers Michigan.
The 2023 edition of iGB Affiliate London has been ranked amongst the top 5% of UK trade events, according to research conducted by Explori, the specialist exhibition consultants. Using the Net Promoter Score (NPS) methodology which measures the willingness to recommend an event to peers and colleagues, iGB Affiliate London ’23 achieved an NPS of +61 (+51 in 2022) and an exhibitor satisfaction score of + 62 (+42 in 2022). Both represent the highest scores recorded in the event’s history.
Confirming the ranking Naomi Barton, Portfolio Director responsible for the iGB brand said: “NPS is used by event organisers to gauge satisfaction levels across the stakeholder community. It asks attendees and exhibitors based exclusively on their at-show experience whether they would recommend attending the event to peers and colleagues. The number of Detractors is subtracted from the number of Promoters giving an NPS which can be in either positive or negative territory. The Net Promoter Score measures the here and now as opposed to historical experience or brand reputation which is why it is so relevant to brands like ours that are committed to following a programme of continuous improvement.”
She added: “Although the NPS scores represent a major endorsement of the experience the team worked so diligently to deliver I’m pleased the research has also identified areas in which we can improve the experience for our customers. Our focus is on delivering those enhancements both for July’s edition of iGB Live! in Amsterdam and iGB Affiliate London in February 2024. I am grateful to our research sample for suggesting
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how and where we can make improvements.” Reflecting on the main highlights of being a part of the iGB Affiliate London experience, Raluca Turtica, PR Manager at show exhibitor Mate Affiliates said: “The iGaming industry is a rapidly growing and highly competitive sector. Events like iGB Affiliate London are crucial for businesses in the industry to stay updated on the latest trends, network with potential partners and clients, and showcase their offerings to a wider audience. I personally recognise the importance of leveraging iGB Affiliate London to build our brand, connect with industry leaders, and gain valuable insights into emerging technologies and market trends.” “Internationalism is key and I believe that the diversity of perspectives and experiences represented at iGB Affiliate London contributed to what were meaningful and productive discussions on business opportunities and challenges. We were thrilled to be part of such a dynamic and engaging event, and were particularly impressed by the high level of engagement and enthusiasm.”
iGB Affiliate London 2023 succeeded in breaking records across the board with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors totalled 5,763, a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) - the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor attends which measures return visits, totalled 7,176. The brand’s impressive international credentials were also in evidence with visitors travelling to the show from a record 101 nations.
RSI, which went live with Greentube content in New Jersey last year, is a market leader in online casino and sports betting in the United States. Founded in 2012, RSI is currently live with real-money mobile and online operations in 15 U.S. states: Pennsylvania, Illinois, New Jersey, New York, Ohio, Connecticut, Michigan, Indiana, Virginia, Maryland, Colorado, Iowa, West Virginia, Arizona and Louisiana, as well as in the regulated international markets of Ontario, Canada, Colombia and Mexico. The extension of the successful partnership is a key milestone for Greentube as it seeks to expand across North America.
Jorge Bartra Quispe, sales and key account manager at Greentube, said: “Having seen how popular our games have been for RSI’s players in New Jersey, it’s fantastic to extend our reach across North America with launches in Ontario and Michigan.
“Our content is proven to resonate with players in the region and we look forward to rolling it out to a fresh wave of players in conjunction with our long-term partnership with RSI.”
Richard Schwartz, CEO at RSI, said: “BetRivers is known for delivering an industry- leading selection of casino games and experiences to players across all our markets. We are thrilled to build on our partnership with Greentube to further strengthen our offering as we bring an exciting line-up of popular casino games to our customers in Ontario and Michigan.
“It’s a natural step for us to extend the agreement to take in two new territories, as we look forward to further collaborations in additional markets in the future.”
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