COVER STORY – INTERBLOCK
The Evolution of Table Games
Interblock’s CEO, John Connelly, looks at the success - and future - of Electronic Table Games.
T
he rise of online gaming has brought about a new demographic of live table game players, significantly impacting the traditional casino market and creating an opportunity to attract new players to casino floors. This shift is evident
in the increasing endorsement and progression of Electronic Table Games on a global scale, which have allowed casinos to attract new players while increasing profitability through increased handle and hold percentages. Additionally, with a shortage of live dealers and increasing labor costs, the use of technology to address these challenges has become more important than ever. However, the success of Electronic Table Games depends
on the embracement of new technology and methods of distribution by players. Electronic Table Games have become a measurable category that has enabled the casino sector to
remain relevant to a wide demographic of both existing and emerging players. This has transformed player expectations and redefined how table games should be distributed. Automated or virtual forms of table games are now preferred by some player segments, and remote offerings where players are not present at the casino are becoming more common. Nonetheless, the traditional casino environment remains the foundation for table games, and the evolution of player demographics is more evident than ever before. At Interblock, we have developed four distinct product categories with over thirty different offerings tied to nearly a dozen forms of distribution methods to address the complexity of player behavior and demand. This is
comparable to what has been experienced in the slot sector for decades. The Electronic Table Game offering had to diversify to address the numerous player demographics needing to be serviced through an innovative and evolutionary approach to table games that has excited for over a century.
The past few years have seen a revolution in technology across virtually all business sectors and in many areas of the casino fl oor. As technology began fl owing into the traditional table game portfolio, some of the highest numbers of new players and performance numbers were seen in both the online and traditional casino space. The rapid expansion of Electronic Table Games and the numerous forms they are distributed in today is evidence of this.
Less than five years ago, the majority of the industry considered this category as predominantly mechanical roulette, bundled in with slot machine metrics, rather than
Bonus Wheel Roulette
The title of “Best Electronic Table Gaming Product” was bestowed upon Bonus Wheel Roulette in Feb. 2023, and it’s no surprise why. It’s a twist to the classic game, with the chance to win exceptional payouts of up to 250 to 1 thanks to its ingenious dual wheel bonus system. When the ball lands in one of the four bonus gem pockets, a secondary wheel spins to reveal the bonus payout. IB’s developers have skillfully crafted an exceptional game that has impressed industry experts.
34 MAY 2023
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
