G2E ASIA – ARUZE Aruze embraces
fun-for-all approach across the globe Aruze Gaming’s tagline, “innovation is our tradition,” is more than just a
tagline – it’s a commitment. A
s the demographic of casino- goers evolves in age, interest and background, their delivery on the promise of innovation must change to meet these new
expectations without sacrifi cing gameplay. There is no one-size-fi ts-all casino experience; it takes both conventional and unconventional approaches to appeal to this ever-changing audience.
pulling players together to root for the magic dragon dice. A dazzling display of bright red and yellow lights, dragons, and a spotlight on fl ying dice attracts a wide breadth of players, from Sic Bo regulars, to fans in the making.
Aruze’s innovative mentality has empowered them to create groundbreaking games like their reimagined version of craps in Shoot To Win Craps, timeless slot titles on breathtaking cabinets, and a line of Activ- Play™ titles that bring timeless arcade favorites to the casino fl oor. In the Asia-Pacifi c region, this mission is a
priority, and Aruze was recently shortlisted in two different categories for 2023’s Global Gaming Awards Asia-Pacifi c region. The shortlisted products perfectly demonstrate their approach to innovation through a diverse casino fl oor.
Table Game of the Year Nominee: Dragon Sic Bo Dragon Sic Bo is a new spin on the timeless Sic Bo. In this larger-than-life rendition, wins are determined by combinations of three dice. On each dice, a dragon replaces the 1 side, and when the dice lands on the dragon symbol, there is a chance to win a jackpot with a dice roll of 2 or more dragons. In Aruze’s version of Dragon Sic Bo, the player has the power to choose their own multiplier. On the fl oor, each playing station is equipped with its own “shooter” button,
42 MAY 2023
Casino Product of the Year Nominee: Gong Cash Slot Series The Gong Cash Slot Series features two beloved themes, Lion and Dragon. Both themes feature special symbols that trigger different surprises. The “Gong Spin” feature rewards players with free spins, providing more opportunities to rack up winnings. The Jackpot feature allows players to pick 12 different icons until a match is found, and the Jackpot level is revealed. Promises of fun and prospects of winnings create an irresistible gaming experience. This series of titles is exclusive to the Muso family of cabinets from Aruze. These cabinets use vivid graphics, sounds, and beloved Aruze titles to bring life to any casino fl oor. Players and operators alike are accustomed to the high-quality, immersive experience that Aruze provides, and the Muso cabinets are no different. Both titles represent core elements of a casino fl oor in ETGs and video slots, emphasizing Aruze’s commitment to a personalized experience for all. In the Asia-Pacifi c region, and across all of
Aruze’s jurisdictions, creating a positive gaming experience for every player is their mission. A diverse casino fl oor provides a personalized and unique experience for each player, refl ected by the wide range of titles and cabinets that Aruze has to offer. Some titles are allowing players to feel like they have an impact on their winnings, some are creating more friendly and less intimidating ways to play classic table games, and some are classic slot titles brought to life by dazzling cabinets, but beneath each unique casino staple is a drive for innovation, something that Aruze has prioritized since its inception. Aruze will continue to strive to innovate the casino experience for players and operators in the Asia-Pacifi c market, and all over the world.
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