BETTER CHANGE STATESIDE CRM can also be used to provide customers with general
information and resources about responsible gambling. Operators can use customer data to tailor their responsible gambling messages and ensure that they are reaching customers at the right time and in the right way. Overall, CRM can absolutely be used as an effective tool
for promoting responsible gambling and supporting customers who may be at risk of developing gambling-related problems. By using customer data to identify and intervene early, operators can help to minimise the negative consequences of problem gambling and create a safer and more sustainable gambling environment for everyone.
Myth 2 – Responsible Gambling is only for the major operators RG is a responsibility that should be shared by all parties involved in gambling, including players, gambling operators, regulators, and the wider community. While major operators have a significant role to play in promoting responsible gambling, it’s important for all stakeholders to work together to create a safe and responsible gambling environment. Players should be encouraged to take responsibility for
their own gambling by educating them about the benefits of setting limits on their time and money spent gambling and seeking help if they experience gambling-related harm. Regulators should ensure that operators are adhering to responsible gambling practices and implementing effective player protection strategies. The wider community can also play a role in promoting responsible gambling by supporting initiatives that educate people about the risks associated with gambling and providing resources to help those who may be struggling with gambling-related harm.
Myth 3 – I’m going to lose revenue if I focus on RG It’s a common misconception that RG practices and policies would lead to a decrease in revenue for operators. In reality, promoting responsible gambling can actually benefit operators in the long run by creating a more sustainable and trustworthy gambling industry that attracts and retains customers who feel safe and respected. By implementing responsible gambling policies, such as
setting limits on deposits, time and losses, self-exclusion options, and providing tools for responsible gambling such as self-assessment tests, reality checks, and account history reviews, operators can demonstrate their commitment to responsible gambling and attract customers who prioritise safety and responsibility in their gambling activities. While there may be short-term costs associated with
implementing responsible gambling practices, operators who prioritise responsible gambling will ultimately benefit in the long run. Who doesn’t want a predictable LTV from their customers?!
Myth 4 – You can’t predict gambling harm. You can only react to it While predicting gambling harm can be challenging, it’s not true that you can only react to it. There are plenty of proactive measures that players and operators can take to reduce the risk of gambling harm and promote responsible gambling practices. Almost all operators that we partner with use some sort of predictive modelling. This usually starts with their own
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business intelligence reporting to flag markers of harm such as: 1. Changes in behaviour: Highlighting increased frequency of play, longer playing sessions, or a sudden change in the amount of money being spent.
2. Financial indicators: Companies may monitor a player’s spending patterns and look out for signs of financial distress or increased borrowing.
3. Self-assessment tools: Most gaming companies provide self-assessment tools that allow players to monitor their own behaviour and identify any potential issues.
4. Customer support contacts: Monitoring calls, emails or live chat conversations for any signs of distress or concern.
5. Third-party monitoring: Some gaming companies may go a step further and use third-party monitoring services such as Future Anthem to track player behaviour and identify any potential issues.
Myth 5 – My player is very wealthy, so they can afford to keep gambling and won’t experience any harm Having a gambling addiction is not dependent on someone’s wealth or financial status. Gambling addiction is a mental health disorder characterised by compulsive behaviour and an inability to control your gambling activity despite the negative consequences that it may bring. It is true that individuals with more financial resources
may be able to sustain a gambling habit for longer periods of time, but this doesn’t mean that they are immune to developing an addiction. In fact, some studies have suggested that individuals with higher incomes may be at a greater risk of developing a gambling addiction due to increased access to gambling and higher stakes. It’s important to recognise that gambling addiction can
affect individuals from all walks of life, regardless of their financial situation. High staking VIPs could not only pose a risk to themselves but also to an operator who could find themselves facing hefty fines if the proper due diligence isn’t in place to spot and intervene when someone is identified as suffering from gambling harm.
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