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Boomerang Partners: A New Standard in Sports-Focused Affi liate Marketing
Boomerang Partners has rapidly emerged as one of the most dynamic sports-oriented marketing agencies in the global iGaming landscape. In just four years, the company has gained a reputation for innovative marketing, deep industry engagement, and a partner network that sets industry benchmarks for performance and collaboration – especially in the world of sports.
t Boomerang Partners, we combine sports passion, impactful campaigns, and technology-driven solutions to build a truly unique ecosystem for our clients and partners. Our community includes affi liates, media, and industry professionals, all united by a commitment to sports, growth, and mutual success.
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A PASSION FOR SPORTS AT THE CORE
At Boomerang Partners, we are inspired by the world of sports and driven by the desire to set new standards in the iGaming industry. Our focus is on building strong, lasting relationships and delivering real value to our partners, brands, and the wider sports community. We understand the needs of sports fans and industry professionals alike, allowing us to offer relevant experiences, impactful campaigns, and meaningful results across all our markets.
STRATEGIC PARTNERSHIP WITH AC MILAN
A milestone moment for Boomerang Marketing Agency is the strategic alliance with AC Milan. In 2025, the company celebrates the fi rst anniversary of its offi cial partnership with one of the world’s most legendary football clubs – a collaboration that has signifi cantly heightened Boomerang’s visibility and credibility among sports fans and industry leaders worldwide.
This alliance is more than just a branding exercise; together with AC Milan, Boomerang launches exclusive promotions, VIP events and a lot of tickets and merch raffl es - and plans to scale it for the upcoming season. The partnership is a powerful symbol of authenticity and sport-driven strategy, showing how brands can engage with real audiences and build lasting emotional connections.
GOLDEN BOOMERANG AWARDS: PIONEERING SPORTS ENGAGEMENT No less signifi cant is Boomerang’s commitment to uniting the industry through sport, which fi nds its brightest expression in the Golden Boomerang Awards. After its debut in 2024, the Golden Boomerang Awards returned in 2025 with a clear focus: putting sports traffi c at the center of the conversation.
The second season was designed to highlight the strategic role of sports in affi liate growth. This time, the celebration took place at Milan’s legendary San Siro stadium, bringing together over 30 partner teams, industry infl uencers, and guests for an evening that blended business, culture, and true football spirit. With football legend Andrea Pirlo as guest of honor, attendees were privy to watching a presentation centering around 11 award nominations, coupled with the behind-the- scenes access to AC Milan, a VIP tour of the Mondo Milan Museum, a charity auction led by Pirlo, and fi rst-class entertainment and hospitality.
Over just two years, the Golden Boomerang Awards has earned industry-wide praise as a benchmark for partnership, innovation, and sports engagement in the affi liate world.
SPORTS-DRIVEN PARTNER NETWORK
A marketing agency Boomerang Partners, fosters long-term success through strategic planning, innovative technology, and a shared vision. Our online client platform combines advanced tracking, performance analytics, and fl exible campaign tools to maximise results. Affi liates benefi t from seamless onboarding, dedicated support, and personalised solutions. With a strong community-fi rst mindset, we foster growth and lasting industry connections.
As we celebrate four years of evolution – and a deeper connection to the world of sports – Boomerang remains committed to pushing boundaries and inspiring the next generation of partners.
READY TO GROW WITH US? Connect with Boomerang Partners today and discover how sports can drive your success.
GIO JULY 2025 25
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