GAMING FOR AFRICA Gaming for Africa
Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments.
InsaGames Launches with Ultra-Lite, High-Performance Gaming Solutions for Emerging Markets
InsaGames, a proudly South African-based iGaming start-up, has announced its offi cial global launch, introducing a dynamic new offering to the international iGaming landscape. Specialising in the development and distribution of top-tier, data-effi cient mobile gaming solutions, InsaGames is uniquely positioned to meet the specifi c needs of emerging markets — producing captivating content that creates real value for both operators and players.
With a focus on Africa, Latin America, Asia, and the Middle East, the company’s mobile-fi rst, data-savvy technology allows players to enjoy premium quality entertainment without the burden of high data costs or the need for high-end devices. Headquartered in Illovo, Johannesburg, InsaGames is powered by a cross-continental team that blends deep local insight with world-class technical expertise. This unique combination enables the company to achieve new standards in gameplay engagement, performance, and accessibility — all tailored to regions where bandwidth constraints and connectivity issues are common. With titles up to three times lighter than the industry average, InsaGames ensures its games remain responsive and engaging, especially in areas facing real-world challenges such as inadequate infrastructure and high data costs.
InsaGames launches with a robust portfolio of 13 ultra-lite Instant Games, spanning genres including crash, casino, slots, sports, casual, and number- based formats. This follows a successful soft launch and sustained rollout of its games with leading operators across 23 countries in Central and West Africa, as well as the Caribbean.
Most recently, a landmark partnership with OdiBets in Kenya marks InsaGames’ offi cial entry into East Africa — with further launches underway
we’re delivering to our partners.” The East African launch with OdiBets Kenya marks a major milestone for InsaGames. “What impressed us most was the diversity of InsaGames’ portfolio and the intuitive, lightweight gameplay,” says Benedict Murithi, Head of Marketing at OdiBets. “Our priority is delivering seamless, high-quality entertainment to our players — and InsaGames has achieved exactly that.” Looking ahead, InsaGames is set to continue its growth with a steady pipeline of new titles due for release next month. The company will also introduce integrated promotional tools — including jackpots, free spins, and cash drops — designed to incentivise players and operate effortlessly within its data-lite environment.
In a market where content is often retrofi tted for new audiences, InsaGames takes a ground-up approach — prioritising local needs, player behaviour, and ease of play. Its in-house game studio also offers bespoke content creation, allowing operators to co-develop games tailored to refl ect cultural nuance, language preference and local relevance— offering partners a powerful tool to enhance engagement and long-term retention to secure market dominance.
across Ethiopia, Tanzania, Uganda, eSwatini, Mozambique, and Lesotho.
“We saw a clear gap in the market for games designed around the specifi c realities of emerging regions,” says Sanele Mopai, Head of Online at InsaGames. “Our products are mobile- fi rst, ultra-lite, and fully optimised for players in markets where bandwidth and device limitations are a daily reality.
We’ve already seen 40% month-on-month growth in turnover across our live markets — a clear demonstration of the signifi cant value
TCSJohnHuxley Secures UAE licence
TCSJohnHuxley has been awarded a gaming- related vendor licence by the General Commercial Gaming Regulatory Authority (GCGRA) in the United Arab Emirates (UAE). The gaming products and services supplier is now authorised to provide its live gaming solutions to licensed commercial gaming operators across the country.
30 JULY 2025
“We are absolutely delighted to have secured our GCGRA Gaming-Related Vendor licence,” comments Tristan Sjöberg, TCSJohnHuxley executive chairman. “This is a testament to our long-standing commitment to compliance and innovation. “The UAE represents a signifi cant and exciting new market, and we look forward to a
long and successful future doing business here, contributing to the development of a world- class gaming industry.”
The company stated that, with its vision for a regulated commercial gaming sector, the presents “considerable opportunities.”
By combining technical excellence with a deep understanding of local players and their on-the- ground realities, InsaGames has transformed common market ineffi ciencies into competitive advantages — helping operators differentiate themselves and deliver more competitive, mobile-fi rst entertainment. “Our localisation-fi rst approach, backed by a highly skilled and experienced team, positions InsaGames as the Partner of Choice for operators looking to unlock new opportunities and drive growth in high-potential, underdeveloped markets,” says Mopai.
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