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ICE PREVIEW


ground up. Tailored for regional and global success, our platform unlocks the potential of unique IP, customisation and cost-effective development excellence.


Freedom to innovate: Our platform does more than offer just simple control, it delivers a foundation for true product leadership - the data, tools and freedom for operators to innovate as if using a world-class proprietary system. Get a data-edge: What would you do if you could view every customer’s interaction, journey and frustrations with your offering? By synthesising richer data sets on player behaviours, preferences and needs we give our partners a 360-degree view of their customers allowing our partners to make smarter, insight led decisions at every level.


The control of ownership, the power of partnership


ICE Barcelona will see Metric Gaming showcase its modern, purpose-built B2B sportsbook proposition to the industry. Having committed significant resources to its product suite over the last 24 months, it is now in a position to showcase its modern approach to operating a world-class, globally compliant sportsbook.


N


ow live for over seven months with several partners in some of the most tightly regulated jurisdictions in the world, including the Netherlands and UK, our technology has been setting new standards in performance at every step of the way.


We’re focused on empowering our partners to confidently compete with industry leaders, simplifying the demands of operating a top-quality, globally compliant iGaming brand - reducing both


cost and complexity without compromising on quality or performance.


DOING THINGS DIFFERENTLY We do things differently, so you can too - why Metric is not just another sportsbook provider: Simplified globally compliant operations, without sacrifice: Our high-performance, debt-free technology enables operators to craft bespoke, localised and high-quality sportsbooks from the


AI-driven engagement strategies that maximise revenue: Inspired by the likes of Netflix and Spotify, we leverage our data-edge with the latest AI and cloud technologies to fine-tune the product experience to each player’s value, expectations and preferences - curating product and price seamlessly, in real-time and at scale. The power of a genuine partnership: Deeply understanding our partner’s business and treating it with similar care to our own is the bedrock of our commitment and value proposition, rather than just an optional extra on a price list. Benefit from a partner that cares more for its customers’ numbers, than its number of customers.


PLATFORM POTENTIAL


We are confident that operators who experience our sportsbook solution will quickly appreciate the potential of a platform that has been purpose-built to solve the challenge of running a modern, top-tier iGaming brand - and we’re excited to have more conversations at ICE this year, demonstrating the power of what we’ve built. From a broader point of view, moving ICE from its home in London to Barcelona is an evolution that we’re looking forward to seeing come to life. Having the entire industry converge in one place at one time is an exciting prospect for us, especially with new technologies and possibilities to discuss - it will be an important touch-point with the industry in what is set to be another transformative year for Metric Gaming.


To book time with Metric Gaming on stand E7 at ICE, please email: info@metricgaming.com


GIO JANUARY 2025 25


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