ICE PREVIEW
Setting the benchmark for workplace excellence
When it comes to creating an exceptional workplace environment, Betsson Group stands out as a beacon of excellence in the iGaming industry.
s one of the leading online gaming operators, we pride ourselves not only on delivering premium entertainment experiences but also on cultivating a workplace where employees thrive, grow, and feel proud to contribute. With over 60 years of industry experience, we offer a level of stability and resilience that few can match. This commitment to excellence is reflected in our culture, our values, and the feedback of our employees.
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A WORKPLACE BUILT ON STRONG VALUES
Betsson Group’s values: One Betsson, passion, and fair play - shape how we work, treat one another, and achieve success.
One Betsson reflects our collaborative spirit. With 2,300 employees with over 70 nationalities across 17 offices, we thrive on teamwork, diversity, and shared success. Fair play is about integrity and respect. We act responsibly and ensure everyone feels valued. And passion drives us to innovate, excel and keep delighting our customers.
A SEAMLESS AND ENGAGING ON-BOARDING PROCESS Starting a new position at Betsson means becoming part of a company that prioritises integration, growth, and belonging from day one. Our on-boarding process is comprehensive, engaging, and designed to foster professional development in a fun environment.
The three-day on-boarding programme includes an introduction to our operational management team, where C-suite members present their departments and provide insights into Betsson’s mission, strategy and culture.
For those joining our award-winning, multilingual customer service team, the on-boarding process is
Moreover, we’ve been recognised by numerous industry awards for our exceptional workplace. Recent accolades include ‘Employer of the Year’, ‘Best Diverse Place to Work’, and ‘Top Employer’.
even more extensive. Customer service agents embark on a two-week induction training that combines theoretical lessons, practical sessions, and job shadowing. This training covers essential topics such as products, soft skills, and responsible gaming, providing agents with a solid foundation and the tools needed to excel in their roles.
OPPORTUNITIES FOR GROWTH Our international footprint offers unparalleled chances for employees to grow and develop, whether through cross-functional projects or promotions within the organisation. In 2024, an impressive 40 percent of all our vacancies were filled internally. This figure highlights our commitment to recognising and nurturing talent from within, providing employees with the resources and support they need to advance their careers.
A PROUD WORKFORCE In our latest employee survey, an outstanding 97 percent of Betssonites expressed pride in working at Betsson Group. This figure speaks volumes about the culture where employees feel valued, empowered, and engaged.
A MAGNET FOR TALENT At Betsson, we often see ‘boomerangs’ - former employees who choose to return after exploring opportunities elsewhere. Their return is a testament to the strength of our culture, the opportunities we provide, and the sense of belonging that Betsson fosters.
The fact that employees come back to Betsson speaks louder than any marketing slogan ever could. It shows that Betsson is not just a place to work but a community where people genuinely want to be.
JOIN US AT BETSSON GROUP Betsson Group isn’t just about great products and innovative solutions - it’s about people. We are committed to providing a workplace where diversity thrives, opportunities abound, and employees are empowered to achieve their best. Whether you’re just starting your career or looking for your next big challenge, Betsson offers a unique environment where you can grow, connect, and succeed.
Explore our opportunities online at: www.
betssongroup.com/career.
If you’re attending the iGB Affiliate Conference at ICE Barcelona, visit our Betsson Group Affiliates team on stand E44 to learn more about our award-winning operations and what drives our success in the iGaming industry.
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