NEWS
Keith Donoghue takes role as William Hill ambassador
William Hill has announced the signing of Keith Donoghue as a horseracing ambassador. Donoghue, who’s forged himself into a top-class jockey with Cheltenham Festival victories aboard Tiger Roll, Delta Work and Limerick Lace in recent years, joins William Hill’s roster of ambassadors alongside trainer Gavin Cromwell, broadcaster Jane
Mangan, top ex-jockeys Sir AP McCoy and Barry Geraghty, amongst others.
The leading jockey will provide regular content to William Hill’s punters, previewing rides and
giving his thoughts on the latest key racing stories in a regular column on the William Hill website. Donoghue will also be involved in exclusive video content for the William Hill social media channels. Andrew McCleave, head of marketing at William Hill Ireland, said: “We are delighted to have Keith Donoghue join our stable of ambassadors at William Hill. Keith is a phenomenal jockey, and we can’t wait to see what the festival season has in store for him this year. “As lead jockey for fellow William Hill ambassador Gavin Cromwell, he has some great opportunities ahead of him and we’ll be there to share exclusive updates, behind the scenes interviews and more across all of our social content channels.”
Virgin River casino unveils new live smart table games
Virgin River Casino has debuted Interblock’s Live Smart Table Games, an innovative new addition to the gaming floor. This setup, featuring a live craps table, a live dual roulette table, and two live blackjack tables, combines the authenticity of live-action table games with modern technology to deliver a seamless and elevated gaming experience for all players.
Set prominently in the centre of the casino, the Live Smart Table Games area boasts 26 seats, with eight at craps, eight at dual roulette, and five at each blackjack table. Each game is run by a live dealer, using real cards, dice and roulette wheels. Players place bets on a sleek, easy-to-use touchscreen interface, designed to make gameplay faster, smoother, and more convenient. This intuitive system ensures accuracy in payouts and game results, enhances game flow, and minimises interruptions, allowing players to fully immerse themselves in the action. Additional
side betting options provide more ways to win, while its modern design creates an inviting environment for all types of players, from seasoned pros to those new to table games. “Interblock’s Live Smart Table Games deliver the perfect combination of tradition and innovation,” said John Connelly, Interblock Global CEO. “Players at Virgin River Casino will enjoy the authentic excitement of live gaming while benefiting from the seamless, efficient technology that makes every game more enjoyable.”
Chess icon Magnus Carlsen to join Betby at ICE
Betby has announced that chess legend Magnus Carlsen will join the sportsbook supplier at ICE Barcelona 2025, making his debut as the software
company’s new global brand ambassador. A five-time World Chess Champion and widely
regarded as one of the greatest players in history, Magnus Carlsen recently signed a long-term partnership with Betby and is the face of the supplier’s ‘Make Your Move’ campaign. Carlsen will be at Betby’s stand (5J18) on January 20, the opening day of ICE Barcelona
4 JANUARY 2025
2025, giving attendees the rare opportunity to engage with him during an exclusive meet- and-greet session.
A select few will even have the chance to put their skills into action and challenge him in a chess match. Moreover, Carlsen will be participating in a press conference focused on discussing this exciting partnership. “We are honoured to have Magnus Carlsen join us at ICE Barcelona 2025,” said Leonid Pertsovskiy, chief executive officer at Betby. “Our collaboration is a testament to Betby’s drive to push boundaries and bring something truly exceptional to the industry. We hope Magnus’s presence will inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”
FIBA signs
agreement with new global partner 1xBet
FIBA has signed a new partnership with 1xBet, which has been appointed as the Federation’s exclusive Global Betting Partner through to December 2027. During the three-year partnership, 1xBet will leverage basketball’s global reach and growth to enhance its brand visibility worldwide by supporting all FIBA National Team Competitions, both Basketball and 3x3 Basketball.
The agreement covers all major senior FIBA National Team events, for both men and women, with 1xBet enjoying exclusivity in the sports betting and online betting categories. Beyond its core rights under the Global Partner package, 1xBet will also have a digital presence on FIBA’s platforms and will offer a Game Predictor, for global fan engagement. Additionally, the objectives of both parties are to integrate digital advertising at key FIBA events, enabling 1xBet to explore extensive opportunities in dedicated markets worldwide.
Frank Leenders, FIBA’s director general of media and marketing services, added: “We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a partner supporting both basketball and 3x3.”
Zitro Tech Campus gains ISO 9001:2015 certification
Zitro’s India Technology Campus in Bangalore has achieved the ISO 9001:2015 certification, a globally recognised quality management systems (QMS) standard. This milestone comes less than a year after the campus opened, underscoring Zitro’s commitment to quality management, operational efficiency, and sustainable growth. The certification process involved a comprehensive audit of Zitro’s operations at the Bangalore Tech Campus. This
included developing a robust quality management system and detailed process documentation across all departments. This certification recognises the effort and dedication of the Zitro team in Bangalore and reinforces the company’s position as a benchmark in the gaming industry.
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