IGB LIVE! REVIEW
Greentube
Steve Cross, director of games development & operations at Greentube spoke about Greentube’s experience at iGB Live!
G
reentube, the NOVOMATIC Digital Gaming and Entertainment division, is an industry leading integrated iGaming supplier and operator. Our omni-channel technology allows the convergence of
online, mobile and land-based games. We deliver quality gaming content and solutions worldwide in the form of classic and local content, with both real-money and social operations. All our products and services are tailor-made, and our local subsidiaries cater for the markets they operate in, ensuring both local players and global business partners have the content they need and love. Our well-diversifi ed product portfolio includes classic slots, table games, live dealer gaming, AWP reloaded slots, server-based gaming, social casino gaming, bingo, and much more.
The Greentube stand was located at P60 on the B2B side of the RAI event hall. Attendees were able to identify our stand by the giant pieces of fruit hanging from the ceiling above our distinctive watermelon bar! You certainly couldn’t miss it.
Eagle-eyed attendees will have noticed that once again, our stand told a story. This time, it concerned several of our popular game releases. The watermelon bar was designed to emulate the watermelon symbol from the upcoming Greentube hit game Random Runner Hold & Run. The meeting pod was created to emulate a giant plum from the same game, as were the various fruits fl oating above attendee heads.
Elsewhere on the stand, we showcased our Diamond Link and Diamond Mystery series of games and our
14 AUGUST 2022 GIO
innovative Win Ways mechanic through posters, videos and game demos. Our top-class team was on hand to talk all things Greentube with stand visitors, and not just one particular release.
To make the Greentube stand experience as enjoyable as possible, all visitors were able to pick up one of three special fruit smoothies, which of course tied into our overall theme.
In addition to all the aforementioned items, we also hired a Greentube-branded canal boat which sat proudly next to Strand Zuid to play host to meetings. In such a beautiful city as Amsterdam, which is rightly famous for its canals, this went down incredibly well. iGB Live proved to be very fruitful for the Greentube team this year. Attendees come from all around the world to talk to us about our products, but this year we considered iGB Live! a pivotal event as we are able to showcase our strong presence in the newly regulated Dutch market.
We have built a strong foundation in the Netherlands thanks in no small part to our acquisition of Eurocoin Interactive, great partnerships with the likes of Holland Casino, Fair Play Casino, BetCity and Batavia Casino, and of course the strength of our iconic classic Dutch slots such as Random Runner, Simply Wild and Club 2000.
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