ONLINE NEWS
iGB Live! sets new attendance record
iGB Live! 2022 has set a new attendance record, attracting a record 5,022 industry professionals to the Amsterdam RAI. The figure represents a 7% increase from the previous best of 4,694 set in 2019 and a 31% increase from 2021 when iGB Live! was the first major in-person gaming event to open post-Covid.
Naomi Barton, portfolio director, said: “Of course it’s not just about the numbers: the real measure of success will be evidenced in the post-show research that we conduct with both visitors and exhibitors and the resulting Net Promoter Scores which represent the willingness of attendees to recommend the event to their network. However, to attract more attendees on Day 1 than across both days of the record-breaking 2019 edition of iGB Live! is a stand-out achievement and one which the entire team should be proud of.” “It’s clear that our investment in marketing and communications has succeeded in reaching out to a new audience with 32% attending iGB Live! for the first time, 12% representing start-up businesses and 8% new to gaming with 26% operating in the US.”
Mernov adopts Neccton’s mentor solution
Mernov has adopted Neccton’s mentor software to fulfil both its Responsible Gambling, and Anti-Money Laundering requirements.
Barton added: “Our strategy of delivering a show floor that represents the entire gaming eco-system and is underpinned by opportunities to network with the industry and generate leads, alongside a content-rich programme of business-centric learning and relevant show features, has proved successful.”
“These are exciting times for the iGB Live! brand, which continues to grow in size and reputation. My challenge is to build on that success by working with our stakeholders to continue to deliver an outstanding visitor experience and enhanced value for our exhibitors.”
Galaxy Gaming unveils Galaxy Gaming Digital
Galaxy Gaming, Inc has launched Galaxy Gaming Digital, a division focused on online growth and development. Galaxy Gaming Digital encompasses its proprietary portfolio of table content, the brand-new Galaxy Built games developed in-house, and future digital ventures.
Galaxy is renowned for its content and proven track record with both online and land-based table games. In the last twelve months, over one billion wagers worldwide have been made online on Galaxy Gaming side bets alone. Of the top seven side bets online, Galaxy titles make up five including the world’s number one side bet, 21+3, Perfect Pairs, Buster Blackjack, Lucky Ladies, and Lucky Lucky. These titles can be found on games developed by Galaxy iGaming partners across over 1,000 of the world’s leading online casino websites.
Galaxy Gaming Digital will continue to license its table games titles to its development partners, while also taking a more active role developing its own brand-new games in-house. For the first time, Galaxy is launching its own ready-to-play iGaming RNG titles, Galaxy Built games, pairing its new game titles with an engaging user experience. The first collection
4 AUGUST 2022 GIO
of these games includes Split to Double Blackjack, Roulette Up, and Rising Phoenix Baccarat, which are all currently available in land-based casinos. These RNG titles will launch later this year.
Todd Cravens, president and CEO of Galaxy Gaming, said: “The launch of Galaxy Gaming Digital underscores our continued enthusiasm for creating and licensing the best table game content online, just as we have always done for our land-based clients.”
“As the omnichannel table games experts, we see tremendous opportunity for growth and innovation by taking an active role in creating our own new content and continuing to work closely with our industry-leading development partners. Along with that, this new division will also be focused on channel expansion, bringing Galaxy titles to new online outlets.”
The company, part of one of the gambling industry’s big hitters in the Gauselmann Group, owns two of Germany’s top online gaming brands
JackpotPiraten.de and
BingBong.de, and was the first company to be granted a licence for online virtual slots in Germany.
Germany only recently allowed online gambling for its citizens, with the law changing in summer 2021, and regulations remain stringent for operators – but that has not stopped Mernov’s success story. And now the company has teamed up with Neccton, its players can be assured of the ultimate protection while they enjoy their slot and casino play.
German online gambling operators must employ a maximum €1000 monthly deposit limit, and also use an academic algorithm to identify problem gambling – which made Neccton’s mentor the obvious choice. mentor tracks possible problematic gambling behaviour using real-time data analysis and works to help both players and operators to identify potential issues early. The tool recognises triggers such as a significant increase in deposit frequency, and alerts the operator and directly contacts the player, helping the end user make better-informed decisions. mentor also includes modules for Fraud and a CRM so Neccton’s customers can solve many issues with a single supplier. Dr Michael Auer, Neccton director and head of development, said: “We started our research in gambling 15 years ago and have published dozens of academic studies in the area of player tracking and responsible gaming.”
“We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer. We are proud to assist millions of players across brands around the world – and to add Germany’s first regulated big brands to this roster is very special for us.”
Florian Werner, managing director of Mernov Betriebsgesellschaft mbH, added: “Our goal is not only to offer our customers a legal, but above all safe online gaming experience. That’s why we responsible gaming is at the core of our business and we work with the market leader.”
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