NEWS
AGS strengthens interactive leadership with two appointments
AGS has appointed Brett Jackson as Vice President of Product Management, Interactive, and Angelo Daino as Country Manager for Europe, Interactive, as it looks to expand its online operations. Jackson will lead product management for AGS Interactive, drawing on experience across game development and technology roles at Aristocrat, IGT, Light & Wonder, Apple and Atlassian. He will focus on aligning
product development with customer requirements and cross-functional delivery. Daino will oversee European growth,
partnerships and market expansion in regulated markets. He brings four years’ experience in iGaming alongside a broader international commercial background. Mark DeDeaux, Senior Vice President and General Manager of Slots at AGS, said the appointments support the company’s global strategy, combining product leadership with regional market expertise.
AGS Interactive will engage
with operators at industry events throughout 2026, including Enada Primavera, IGA, SBC Summit and iGB Live.
Bacta calls for reform on sixth anniversary of Covid-19 lockdown
Bacta President Joseph Cullis has renewed calls for reform of stake and prize limits, marking six years since the UK’s first Covid-19 lockdown. Cullis said the land-based sector has struggled to recover to pre-pandemic trading
levels, noting that many members are small and medium-sized businesses significantly affected by prolonged closures.
He highlighted that some machine categories have not seen changes to stake and prize limits since 2014, arguing that this constrains operators in a highly regulated environment where costs cannot be passed on to consumers. Cullis said adjustments to stake and prize levels, alongside changes to the 80/20 machine ratio, are needed to reflect inflation and current player demand.
He added that without reform, the sector’s ability to support employment and contribute to high streets and coastal economies will remain limited.
ICE-backed study examines impact of stigma on gambling harm
Research supported by the ICE Research Institute suggests that stigma linked to gambling may contribute to the escalation of harmful behaviours.
The study, led by Dr David Pere Martínez Oró of Episteme Social, analysed 726 Spanish newspaper articles published between 2011 and 2024. It found that media narratives framing gambling as an individual failing can marginalise vulnerable players and discourage engagement with support mechanisms.
Martínez Oró said stigma can “push vulnerable players to the margins”, increasing risk by reinforcing secrecy and shame. The research also identified gender differences, with women more likely to face social judgement linked to caregiving roles.
4 APRIL 2026
The study concludes that addressing gambling harm requires coordinated action across regulation, industry practice and media representation, rather than focusing solely on individual responsibility. The ICE
Research Institute supports
independent academic work aimed at improving
sustainability and policy
development within the
gambling sector.
CasinoCanada partners with IntellectBet
CasinoCanada.com has entered into a partnership with online operator IntellectBet, focusing on content development and user acquisition in the Canadian market. Under the agreement, the SEOBROTHERS-operated portal will produce editorial coverage outlining IntellectBet’s product offering, including its game portfolio, provider network and payment options. The collaboration also includes traffic acquisition activities aimed at directing Canadian users to the platform. IntellectBet offers a library of more than 16,000 games from over 85 studios, spanning slots, live dealer titles and RNG table games, alongside additional formats such as crash and instant-play products.
The platform supports more than 15 payment methods, including Interac, Bitcoin and MiFinity, and operates under a Curaçao licence. The operator reports approximately 94,000 active monthly players.
Caesars relaunches Millionaire Maker series across North America
Caesars Entertainment will relaunch its Millionaire Maker Series in April 2026, with qualifying events across its North American estate and online platforms ahead of a Las Vegas finale in April 2027. The programme will run across more than 50 properties, alongside digital participation via Caesars’ online casino and sportsbook brands. Players will qualify through tournaments and promotional events staged between April and December 2026.
The final will take the form of a two-day slot tournament, with total prizes exceeding $2m. Two finalists will each receive $1m.
Chief Marketing Officer Josh Jones said the revised format expands access through both land-based and digital channels while retaining the structure of the original programme. First launched in 2013, Millionaire Maker has evolved from a series of local promotions into a network-wide event spanning multiple jurisdictions.
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