VSODDS.BET
our superstar trading team and cutting-edge technologies help us to manage the risk from our end.
CIO: Do different sports appeal to different players in different countries? What countries are you targeting with
VSODDS.BET? DD: Absolutely. In the UK, for example, football and rugby are hugely popular, while in Lithuania basketball and handball are player favourites. That is why it is important to offer a wide range of sports and betting options to attract players from different countries. In terms of the markets we are targeting with
VSODDS.BET, we have rolled-out in core regulated markets in Europe and the Commonwealth of Independent States. Once we have gained traction in these countries, we plan to launch in additional regulated markets around the world.
CIO: Given your focus on pre-match fixed odds, how important is the
VSODDS.BET trading team to the success of the brand? DD: Very. We have built a team of highly-skilled traders and matched their human expertise with some of the most sophisticated data feeds available to bookmakers. We have specific traders for each sport and this is key to being able to offer the best odds on the market. They are passionate about their sport and are the experts in generating the best odds for that discipline. For that reason, we give our traders ultimate authority in the odds they set.
CIO: How large is your trading team and will you be looking to boost your ranks in the coming months? DD: At the moment we have a trader for each sport we offer markets on. As we add more sports to our book, we will look to increase the number of traders working for
VSODDS.BET. We are taking a considered approach to growth and want to fine-tune our platform and product in the initial markets we have entered before ramping up the scale and scope of our operation.
CIO: How will you market
VSODDS.BET? What channels will you use?
DD: Because
VSODDS.BET is something of a “boutique”
sportsbook, we are not going to enter a marketing war with the larger operators whose budgets frankly trumps ours. Instead, we are going to focus on building a connection with players on a more personal level, and plan to use social media to do this. This allows us to speak directly to our players while also offering the best ROI for a start-up online sportsbook.
CIO: I notice you have a blog. How are you using content to engage punters? DD: We want
VSODDS.BET to become the go-to resource for fans looking for information, insight and opinion on their favourite sports. We want them to come to the site whether they bet with us or not. We are publishing a huge variety of posts and articles across all the major sports and tournaments, as well as some of the minor leagues. We also have a monthly “traders tips” post to help punters extract even more value from our offering.
CIO: Generally, what are the challenges faced when bringing a new sportsbook brand to the market? How did you overcome them? DD: The biggest challenge is doing something truly different. Sure, new brands enter the market all the time, but they are powered by the same white-label software, offering the same odds and near-identical promotions and bonuses. The only real difference is the way the site has been designed and the brand’s tone of voice. At
VSODDS.BET we have entered the fray with a truly unique proposition, and while that carries some risk when compared with using a tried and tested formula, we believe we can offer new levels of player value and satisfaction.
CIO: What are your plans for
VSODDS.BET between now and the end of the year? DD: To keep treading our own path by offering the best odds in the market. We have plans to tweak the design of the site as we learn from player feedback and build out our offering. I am really pleased with how the launch phase has gone but look forward to shifting up a gear to turn
VSODDS.BET into one of the most trusted and loved sportsbook brands in the world.
OCTOBER 2018 67
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