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program, they smartly replicated some key requirements of their Internet gaming marketplace. Multiple brands can compete, but must be connected with a land-based Atlantic City casino or a racetrack. Each key license holder may run up to three unique online
brands and may partner with external operators. This allows brands like DraftKings, which doesn’t operate a New Jersey casino or racetrack but has partnered with Resorts Atlantic City, to offer online in-state sports betting. I expect significant increases for those linked casinos, which translates to job growth, expansions and opportunity. All 42 spots might never be claimed, but could come close.
Based on reported partnerships and launch timelines, the projections may be accurate this time. There could be up to 18 live online sports books in New Jersey before this NFL season ends next February. It is also feasible that another 10 could find their way online before next season.
A coalition between gaming industry groups and an academic researchers network, called the Responsible Gaming Collaborative, challenged existing responsible gaming regulatory standards. The group advocates fresh approaches that improve consumer protections without impairing industry innovation. Looking ahead to the 2018 report, the AGA will likely add
sports betting as a separate category that is calculated on its own in the several states with new programs. As someone who lives in the Atlantic City region, I couldn’t be happier. By the way, despite rain on multiple weekends, August figures for Atlantic City’s casinos were amazing, I expect similar dynamics in other states with new
programs. To the ‘experts’ who often downplay its potential and positive public reaction, please stay quiet. The public has long wanted legal sports betting and is coming out in droves to participate.
OCTOBER 2018 9
jonbilous/Adobe Stock
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