GAMECO
CI: Do you have further collaboration with BANDAI NAMCO planned? BG: We have a strong relationship with BANDAI NAMCO Entertainment. Our focus right now is bringing SoulCalibur II: Casino Edition to market and making it the best, truest experience possible. This is also the basis for broader launches and partnerships with other traditional videogame publishers that we will announce in the future. We like to say we are the Xbox or App Store for casinos, and increasingly GameCo is seen as another outlet for traditional videogame publishers to bring their product to other markets and new customers.
CI: In the development process, how does it work when you are dealing with a company that has no experience of the casino industry and its regulatory setup? The math model in the average slot is mind blowing, so it surely must be more complex for this type of game? BG: The math model and the gambling component are all developed internally by GameCo, but they do have to map that tightly to the game mechanic, so it is fulfilling and ties in with the gameplay experience. The first thing we do is, on each game, try to experiment with new things. The math on a slot is highly optimized and has evolved over many years, and our existence with videogame gambling has been around for just two years; we
have a lot of work to do to experiment, test, learn and optimize. We talk about how we will experiment, how it will be different from what we have done before; we look at who the customer is for that genre and what they might want. Another important factor is, what is the bonus round
experience going to be? I believe that GameCo is the only video game gambing company that incorporates progressive jackpots and bonus rounds into our games. If you think about what makes slot machines great, for many of them it’s the bonus round jackpot experience. Players love it. So we put a lot of thought into that facet of the experience, how it ties into the base game, the balance, the volatility, how it pays out.
This is all within the context of regulation, building games
that are going to be accepted by a broad range of jurisdictions that have a lot of commonality but some differences in terms of payback percentages, communication to players, and more. We don’t want to make a game that is only good for a handful of jurisdictions, we want to make a game that can be broadly distributed
See GameCo’s next-gen products – including SoulCalibur II: Casino Edition – at G2E in booth 5034
OCTOBER 2018 33
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