INTERBLOCK
I was worried that the diversification of Interblock
was not sustainable long term. We were deriving too much of our revenue from a single product, few markets and a small number of customers, which failed to allow me to sleep well at night. We were too concentrated, and had very little IP or patent protection. The main barrier to entry we had was the industry
itself. Coming from a larger company, I knew that someone would realise the potential of the segment and we were going to be challenged competitively. We needed to make some tough decisions to ensure we could sustain ourselves long term. Fast forward 36 months, we are infinitely more diversified; we are really a different company, in a far better position to sustain our growth and compete against some of the largest gaming companies in the world today, compared to where we were a few years ago. It’s never easy, but again I think as a team we have done a very good job creating an environment for ourselves heading into 2019 where we can really leapfrog the competition. I always say to the team, let’s not follow – let’s lead.
And to lead, we need to come up with innovative ideas. We are blessed with some of the best minds in gaming in that respect. Our objective is to show operators that we bring incremental EBITDA to their floor, with new players. With our product portfolio and what that brings
to the gaming floor, I think we are about to enter a phase in our company’s evolution where the decision-making of the operators to choose Interblock is going to become substantially easier.
CI: How is the Stadium concept going down worldwide? JC: If you look at the trajectory of that alone, it has to be statistically one of the fastest-growing areas of casino floors today. Joc and I took a leap of faith three years ago and said, we think we can make this
OCTOBER 2018 53
global; it went slowly at first and now we install a stadium on average every ten days. It has turned into a significant part of our business globally. The numbers are growing, and sustainable. In this industry, nobody wants to be first, second or third but you start getting to a point where there are 20, 30 products out there doing well, the industry then tends to latch on and move quickly – that’s where we are right now. If you don’t have a Stadium right now, you’re definitely thinking about it or have already decided to put one in.
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