ONLINE NEWS
ASA warns Gala Interactive T
he UK’s Advertising Standards Agency (ASA) has issued a warning to Gala Interactive over its future marketing activities after branding a
recent advert “irresponsible”. The watchdog launched an investigation into an
advert shown on May 5th this year for the operator’s
Galaspins.com website. The ad showed a man playing the ‘Britain’s Got Talent Slingo’ game on his tablet, while at the same time spinning a plate on its side. Other characters looked on and clapped. An accompanying voiceover said: “Ah, the tell-tale signs of a Gala Spins fan. A whirly spin of fun and games, just like the new Britain’s Got Talent Slingo game. Try it now and see if you’ve got the talent.
Galaspins.com – now that’s Spincredible.” A single complainant challenged whether the ad
implied that gambling involved skill rather than chance and was therefore seen as socially irresponsible. In its ruling, the ASA said that although the “see if
you’ve got the talent” quote was meant as a reference to the ‘Britain’s Got Talent’ television show and the plate-spinning character, it “failed to recognise that in the context of the ad it was an invitation to gamble online”. The ASA added: “In that context, the claim therefore implicitly suggested that viewers could exercise a degree of skill or would be able to improve their opportunity to win at a game of chance. We therefore concluded that the ad was irresponsible and thereby breached the CAP Code.” As a result, the ASA said the ad must not appear again in its current form and also ordered Gala Interactive to ensure future ads do not suggest “there was a degree of skill in the game”. Meanwhile, the ASA has also issued a ruling on two Paddy Power Betfair adverts that drew a number of complaints relating to the age of the actor.
Complainants challenged that the actor was under 25, but Paddy Power Betfair said the character’s clothing “was not associated with youth culture” and he did not behave in an “adolescent, juvenile or loutish way”. The ASA agreed, ruling that the actor’s “smart,
muted clothing and stubble” did not portray him as being under 25. The actor was in fact 27. The latest rulings come after the ASA was forced to
get involved with complaints related to Bet365 and William Hill adverts during the World Cup. The watchdog examined several ads after they drew 115 complaints from members of the public.
NetEnt games available with FSB
I
nnovative platform provider FSB (UK) Ltd has significantly boosted its casino offering following the integration of
slots from leading supplier NetEnt. The new agreement will see the Swedish supplier’s content, including popular games such as Jumanji, Gonzo’s Quest and Starburst, made available to FSB’s operator network via its casino platform. FSB partners including Black Type, Bruce
Betting, BetSid, Mintbet, Quinn, Toals, and 21Bet will be among the first to go live with the games following the integration. FSB’s Business Development Director,
Richard Thorp, said: “We’re thrilled to have partnered with NetEnt, one of the biggest names in the industry. It is a very exciting deal for us. Their games are known to be of the very highest quality and it’s a privilege to be able to deliver them to customers, who in turn have gained a competitive advantage in having them available.”
Superbet reveals digital plans for Poland S
uperbet is to build on a successful land-based launch in
Poland by rolling out online and mobile betting services next year. The firm has opened more than 50 locations across the country since launching last year and had planned to add online and mobile to its offering by the third quarter of this year. Work is still ongoing on its digital platforms, but the company is confident of a 2019 launch date for both its online and mobile services.
58 OCTOBER 2018
Superbet Polska CEO Aleš Dobeš said: “We want our services to be refined in every aspect and tailored to the very demanding Polish betting market.” Intensive work on the online platform, which still requires testing, is underway. “We want it to operate without any problems when it enters the market. It is only when we are sure that all issues related to entering the online market work perfectly, then we will submit relevant documents to the Ministry of Finance.
We predict that it will be the fourth quarter of this year.” News of Superbet’s
impending launch in Poland comes after national authorities added 284 new domains to its growing blacklist of unlicensed online operators. Since August 21, major brand such as Betsson, Mansion and Winamax have been added to the list, which is updated regularly on the Polish Ministry of Finance’s website. Poland began blacklisting unlicensed gambling
companies in July 2017 as part of a new legal structure in the country. The legislation also introduced a licensing structure and a 12% turnover tax on
companies operating in Poland.
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