MACAU BUSINESS


might boost revenue in the relevant segments but the contribution might not be conspicuous given the


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dominance of casino revenue.


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E-sports events


the support of local small and medium-sized enterprises by gaming operators are some of the factors the government says it will take into consideration. According to the latest official data, non-gaming made up 9.39 per cent of overall revenue for gaming resorts here by 2015, or MOP23.91 billion, paling in comparison with about two-thirds in Las Vegas.


For the long run


Scholars and analysts have been positive about the development of e-sports, whose events usually last for days and could help attract traffic, thus enhancing the performance of other businesses conducted by the gaming operators, particularly non-gaming offerings like accommodation and catering. Wang Changbin, Director of the Gaming Teaching


and Research Centre at the Macau Polytechnic Institute, said it was a good direction for gaming operators to develop e-sports to enhance their non-gaming offerings. “E-sports has been a global trend in recent years and could help casino operators attract a young demographic,” the scholar said. “But it’s still difficult to say whether it will bring substantial growth to local gaming operators as non-gaming elements like catering and accommodation still account for a very small share here,”. “E-sports events might boost revenue in the


relevant segments but the contribution might not be conspicuous given the dominance of casino revenue,” he added. “But I think it is praiseworthy for gaming operators to try different things to strengthen their non-gaming portfolio in the long-term.”


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