Popova appointed EGT’s Chief Revenue Officer and VP Sales & Marketing
Nadia Popova has taken over the position of Chief Revenue Officer and Vice President of Sales and Marketing at Euro Games Technology. Mrs. Popova will be responsible for the revenue generation processes, driving better integration and alignment between all earnings-related functions, including marketing, sales, customer success and revenue management for the business verticals of EGT. Popova has been part of Euro Games Technology
for 10 years, beginning her carrier at the company in 2011 as Sales Manager and reaching the position of Director of North and Central America, the Caribbean, Chile and Colombia. On her previous role she founded several of the international EGT offices in the region, establishing their local teams of professionals, successfully managing their
“Our company is not only a supplier, but a
business development strategies and building their reputation as well-known and trustworthy partners for the LATAM market.
Ukraine: Right place, right time for Merkur
In the continuous development cycle that represents the international gaming industry the opening, or in the case of gaming in Ukraine the re-opening (following a period of 11 years of enforced shutdown) of any legally permitted national gaming jurisdiction is the brightest of bright signs on what has been a bleak commercial landscape in recent times. With a newly enacted law, new regulations, new technical requirements, new (3* and above categories) hotel-based casino premises and newly designed sophisticated gaming halls, Ukrainian gaming promises to be bigger, brighter and better than ever before. For both suppliers and operators alike success depends on being in the Right Place at the Right Time. Merkur Gaming, as part of Germany’s world
famous Gauselmann Group, has now further celebrated the passing, in September 2020 by the signature of Ukrainian President Volodymyr Zelenesky, of Ukraine’s Gambling Act, bill 2285-D by announcing a further co-operation, directly with Ukraine’s gaming regulatory body, the Gambling and Lotteries Regulation Commission. Merkur Gaming has now been recognised at the highest level through the signing of a Memorandum
6 MARCH 2021
of Understanding and Co-operation between Ukraine’s Expert Advisory Council of Gambling and Lotteries Regulation Commission (EAC GRLC) and adp Gauselmann GmbH (Merkur). This document confirms that Merkur will bring its more than 60 years of experience and achievement in both manufacturing and operations in gaming to help and assist the Ukraine in its creation of a strong, socially responsible, and well-regulated gaming industry within its borders. To assist Merkur Gaming’s commercial activity in
Ukraine the company has put in place a strategic partner that will provide in-country sales, after sales, technical and logistical support capabilities. This co-operation provides a knowledgeable and respected gaming entity that will co-operate closely with Merkur Gaming in the months and years ahead as Ukraine’s casino and slot hall business expands dramatically. Creating a physical presence in Ukraine’s capital
city, Kiev, Merkur Gaming has designed and opened (currently, due to Covid regulations, by appointment only) a product showroom that will showcase the latest gaming equipment and the Merkur games that are ‘created by operators’ and which have been fine-tuned and optimised to meet the needs of the new Ukrainian market.
Merkur’s Kiev showroom will highlight the entire product range
Commenting on this raft of new developments
Athanasios ‘Sakis’ Isaakidis, Chief Executive, International at Merkur Gaming, said: “This is truly an exciting time and a great opportunity. Coming as it does in the current pandemic climate of Covid-19, the news from Ukraine is inspiring for us and for the entire gaming industry. Historically, difficult times have always also created opportunities and that is clearly the case here. “As has been said many times, to make the best
result from new opportunities it is necessary to always be in the right place and at the right time. Merkur Gaming is achieving that and will continue to do so in the future as we actively co-operate in making Ukraine’s new gaming future become a resounding success.”
trusted partner in our customer’s journey,” added Mrs. Popova. “Many of EGT’s clients need to transition part of their investments online, so we are glad to offer them the complete solution. As for the land-based business – we are planning our next strategic steps, according to the market openings. Our multiplayer terminals were a great success in Asia and having in mind that the region is expected to be one of the first to recover, we will focus on strengthening our local positions. We are also going to launch a new line of jackpots in North America, LATAM and Europe and our AWP and VLT divisions are making strong progress in developing more products for the route markets in Europe and South Africa.”
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