ONLINE PAYMENT SOLUTIONS It pays to be alternative Once upon a time in casinos that might be far,
far away there were only two or three methods a punter could use to fund their flutters. Hand over some cash, maybe write a cheque or hand over a credit or debit card. Payment made, punter bets; what could be simpler? Then along came Tim Berners-Lee inventing the
World Wide Web and everything changed. Instead of merely entertaining people in physical premises, online casinos were omnipresent with access to millions and then billions of potential customers. Here was a previously unimaginable opportunity but nothing is ever that simple and one of the many challenges casinos faced to make the most of this it was how to take payments.
importance of local knowledge is key here. Take normal credit and debit cards out of the equation and there’s a ridiculous number of payment methods that can be used, from the most modern examples of digital currency like Bitcoin, to the opposite end of the spectrum where consumers in many countries complete online payments by going down to their local minimarket and handing over cash. Within that spectrum there are myriad methods from vouchers to ATM payments to digital wallets and it is important to understand the options available but more specifically which of those are relevant to the territories you are targeting. As Dan Fernandez, Head of Global Sales for Pago,
says “The marketplace for anyone taking payments online is now truly global, but at there is no one- size-fits-all way of approaching it. In a global world, local knowledge is key. Understanding the legislative situation is vital, but equally important is to understand the trends and demographics in any given territory.” New solutions are appearing all the time so
being aware of the status quo is one thing. Being aware of the changing status quo is another, whether it’s the introduction of methods such as Apple Pay or Direct Bank Transfer options using bank emulation.
A key question facing casinos is how to make their service available to the highest number of customers globally and the answer is to offer as many payment options as possible. But the
About Pago Pago is a Payments Services Provider processing
credit card transactions and alternative payments from around the globe and settles where merchants want, as often as they want. As the world becomes more connected, merchants from around the globe are looking to facilitate transactions from more territories. Pago’s bespoke payment gateway allows
merchants to process transactions using a variety of payment methods, including evouchers, ewallet,
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In truth that shouldn’t be the casino’s primary concern – a good payment provider should have an advisory role as much as a service one to educate clients in latest developments and opportunities to cash in on the global market.
prepaid cards and bank transfers, ensuring swift, efficient processing and quick settlement. Pago offers global credit card processing with
settlement in 25 currencies to anywhere around the world. As an EU non-bank financial institution holding an EU passported eMoney license, Pago guarantees funds from the time of the transaction until settlement in the nominated account. Its offering includes both Visa and Mastercard credit solutions and other major card chains.
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