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ONLINE PAYMENT SOLUTIONS BETCADE


Betcade is the first app store for real money gaming on Android. We’re exclusive to real money gaming and will offer apps in every category: sports, poker, slots, casino, bingo, and lottery as well as newer types of gambling apps like skill and e-sports.


Betcade will work very much like the major


app stores; players can browse apps by categories such as sports, slots, poker, etc. We’ll have algorithmically-driven lists such as most popular, fastest rising, what’s new, and promotions of events such as slots and poker tournaments, or sports matches. Store search will also be a very strong component of app discovery. Finally,


EASY PAYMENT GATEWAY


Easy Payment Gateway (EPG) has offices in Gibraltar, London and Spain and is principally an online gateway for multiple payment solutions and credit card acquirers. With over 200 different online payment methods and worldwide acquirers, it offers any online merchant everything they need in order to process online transactions via a very simple yet heavily secure API integration. EPG also offers a powerful and patented back office which can easily maintain and configure payment accounts, create payment routing rules or prevent fraud based on any data or parameter. Its key management team are: Alex Capurro, CEO; Rubén Fernández Peña, CTO, and Jose Peral, COO. EPG is a gateway with the guiding principle to provide non-IT staff within complex online gambling and retail environments with the tools they need to efficiently run the day to day operations and third party integrations of their business. This includes the ability to add new customer payment methods and other third party service providers, define and implement rules and workflows to utilise them efficiently, define real-time customer communications and messaging methodologies, and monitor the entire system to ensure that all components are fully optimised. And all whilst being fully PCI DSS Level 1 compliant. To achieve this, EPG has developed a flexible service platform capable of integrating an almost limitless number of third party solutions using


PAYMAGNET


PayMagnet is a disruptive and innovative new player which is shaking up mobile payments. Our NFC-based mobile app allows casino, gaming and sports betting operators to accept credit/debit card payments directly via a customer’s smartphone at next-to-zero integration costs. It is a game changer for the industry. Our product has completely shifted the concept of NFC


payments. A lot of people told us they didn’t want wallet- based solutions, but also found pre-paid to be clumsy and complicated. We found the perfect solution by turning your phone into an acceptance device using the NFC sensor already built into it. It is a disruption which means casinos and sports betting providers don´t need to build a new payment infrastructure. For table games, we supply a tablet so the host can see incoming payments, and for


there will be editorially driven features like “editor’s choice” overall and across the store categories. It’s easy to set up a Betcade account. Players


only need to enter their payment details once. They can make a deposit into any game they’ve downloaded with just a few taps, without ever having to leave the game. The Betcade store and overall business model


are tailored specifically to the gaming industry and the needs of gaming operators and players of real money games. Betcade will operate with an industry standard affiliate & payment processing business model, and as licensed payments institution working in the gaming industry.


sophisticated workflow, rules, monitoring and messaging features. Users interact with the system through a highly configurable back office.


Through this, the different functions of the business can access the information and tools that they need to fulfil their specific objectives. Since EPG is built around the plug and play methodology, it is able to perform extensive customisation for any merchant around the stable core functionality. The EPG team is confident that it can deliver a solution that meets any merchant requirements, and can continue to layer on additional value as required. We have many differences between EPG and other payment companies. Firstly, our team has more than 16 years of experience developing platforms for gambling, patent technology to do the routing based on any parameter and without any code via a simple drag and drop solution. The cashier is 100% customizable and can be easily optimized for multiple channels including mobile and tablets. We have a real one stop solution, with all the tools in one place including real time KYC checks. Essentially, what EPG offers is a bespoke and flexible service where we provide the merchant with full control – not the platforms.


terminals and slots we provide an API which notifies the casino’s backend when a payment completes. Our approach is going to kill off some of the older, less agile payment providers. PayMagnet was founded by Martin


Glettler, a computer scientist and former national IT security agent, a team of skilled IT professionals and LasVegas-based Stephen A. Crystal, who has more than 20 years’ experience in the casino and gaming technology sectors. We are already rolling out onto thousands of land-based


terminals and recently agreed an important deal with omni-channel provider Mediatech Solutions. Many first- movers and large vendors are embracing our approach, and PayMagnet is fast becoming the go to solution for the industry.


JUNE 2017 55


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