G2E ASIA 2017
screens at Star, an installation in Adelaide, we are doing some amazing work with Crown; the Australasian market is extremely good for us and it is backed up by the attendance at G2E Asia.”
IGT The perfectly-positioned stand 601 hosted a
range of gaming products to reflect IGT’s G2E Asia 2017 theme, “Innovations for Asia.” From leading casino management systems solutions and high-definition gaming cabinets, to immersive True 4D gameplay and skill-based innovations, IGT’s G2E Asia portfolio delivered. The company showed its globally successful
solution tailor-made for easily setting up shops in cybercafés, and live dealer technology designed to facilitate real-time video broadcasts. The live dealer technology stood out because
not only does it enable live gaming operations to promote an air of fairness, but also the possibility of simultaneous bidding. Coupled with an intuitive user interface, players will be able to screen multiple tables with ease, culminating in more enjoyable and less time- consuming gaming experiences. “At this year’s G2E Asia, our primary goal was set on offering gaming entertainment platforms with contents so diverse and prolific as to attract customers with widely differing needs,” explained Stanley Ku, CEO of XSG. “Our technical and branding expertise are exhibited through XSG’s in-house development and marketing capabilities. Coupled with fully- staffed R&D, customer service, quality assurance, and sales teams, we have become the top gaming platform company in Asia. It is our hope that by partaking in this exhibition, we can propel the XSG brand into the global spotlight.”
Aruze Ever the innovators, Aruze continue to
impress with their slot products. In Asia though, the company has a strong presence in ETGs, with up to 50% of some gaming floor ETG presence. With this in mind the company showed its Dragon Sic Bo ETG. We spoke with Joji Kokuryo at the event, and
he told us how the show had been a very good experience for the company: “It’s been a big success. Increasing the space of the show and adding igaming has really worked, we have had more visitors than ever. It’s good to not just see
34 JUNE 2017
our customers, but to see regular players, our customers’ customers and see what games they are attracted to. To see that you need a high turnover of guests to the show and it has worked really well for us.” Aruze develops games not just for Macau, but for different sectors of the Asian market, which might explain their rising star in Asia. Joji added: “We develop games specifically for Asia – and we develop further within that, specifically for Singapore, Macau, Philippines, Malaysia et cetera. They are very different markets despite being grouped together as ‘Asia’. We do cater to each market separately. We do have general titles as well, and our fishing games have done well in the area. But we always try to do something new.
One of the most difficult thing to do is to do something completely new and out of the norm, and to get it on the floors. To try something, you have to have a great relationship with customers because they want to see performance first – so to get that chance you must have a strong relationship and have a history of performing titles.”
Cammegh Every time we see Cammegh at an event, it is
generally a huge success with a constantly busy stand – which simply adds to the passion they have for roulette, and providing the world with their outstanding roulette suite of products. Andrew Cammegh attended G2E Asia on the back of a long stint on the road, taking in some of the company’s Australian customers on the way to Macau. He said: “It’s been a very good show for us. We have taken some orders on the stand, and we are working with operators here on some innovations in side games; I’m just back from Australia where we have replace the
casino management systems solutions such as IGT Advantage. Also of note was the Table Manager solution, an automated system for rating and rewarding players and Lucky Chip Bonus, a bonus module that can drive trial play and creates surprise jackpots for table game players. Cardless Connect was being demoed for
visitors; it can be embedded into a casino’s mobile app, enabling players to initiate patron loyalty sessions using their mobile devices, and seamlessly transfer funds from their existing player accounts, eliminating the need for physical loyalty club cards and TITO tickets. Very much of note was the PlaySpot mobile
software solution. PlaySpot enables players to place wagers on live roulette and baccarat games that are taking place on the casino floor, from their mobile devices, from any location within the casino. Players can enjoy live feeds from active tables on the casino floor, and can set table play criteria and be notified when a table meets the conditions and is “hot.” IGT’s innovative SPHINX 4D game on the
CrystalCurve TRUE 4D cabinet made its Asia debut at the event. The game offers a multi- sensory experience that enhances its glasses- free 3D technology with mid-air haptic and gesture-based technologies that enable players to touch and manipulate 3D objects emerging from the screen. It’s nothing short of outstanding. IGT also showed their Asia-relevant TRUE 3D title Phoenix Rising 3D. Housed on the AXXIS 3D cabinet, Phoenix Rising 3D features bold, fiery graphics and offers players an immersive glasses-free 3D gaming experiences.
Interblock
John Connelly, Interblock’s Global CEO, concurred with almost every other exhibitor we spooke to in saying that the event had been a big success, and was extremely busy. He said: “It’s been fantastic. Asia is certainly an upward trend at the moment, we are seeing great numbers coming from casino operators from Vietnam to the Philippines to Macau,
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