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BMM WHITEPAPER of the slot machine


continued, “The introduction of Video Game EGMS is not a fork in the road. It’s an introduction of a spectrum of video game styles. Much like billions of people like different styles of games on their phones, we see different types of players gravitating to the various genres we have on our Player Interactive EGMs. There’s no question that these games will have a bigger footprint on the floors going forward making it just a matter of timing. Based on our field data, we are bringing new


players into the mix, so our games are complimentary, not disruptive to the traditional player market of today. We’re focused not on a revolution, but incremental growth.” When prompted to speak on the


transformation of chance-based, traditional slot machines to skill, Yoder added, “To many, myself included, Gamblit games are crossing from the terrestrial casino gaming world into the terrestrial casino interactive gaming world. Why? Because instead of simply pressing a button and waiting on chance, our games allow you to get involved in the game, even to the extent that you can influence the outcome.”


What’s next?


What’s next for the industry is difficult to predict as patron demographics and demands shift, as well as how technology develops. What is certain, is that the industry can no longer merely hope that casino floors will attract and retain tomorrow’s patrons. According to Floyd Barroga, VP of Technical Compliance at BMM Testlabs, “Success requires promulgation of statues and regulations which will encourage the integration of compelling product through the execution of leading-edge design. Robust testing through independent test labs such as BMM and internal controls implemented by regulators and operators will lead to player trust of the new technology as the industry incorporates varying styles of games.” Barroga continued, “Today the industry is at a


crossroad, and the stakeholders can use this opportunity to collaborate. In terms of real innovation, the regulators can invite industry innovators to discuss the current technology and the requirements to bridge the gap moving towards product that incorporates the latest security protocols and entertaining features.” Building on this idea of innovation born from collaboration, it’s possible to see and imagine opportunities for existing and emerging technologies to converge with the gaming industry around every corner in day-to-day life. Consider for example:


• Localized climate control: With cigarette smoke as a top-10 obstacle to new players entering a casino,1


and micro-climate air


cleaning technology available, when will the two merge?


• Biometric identification at games and across the casino: From becoming a security feature on phones to a Forbes Magazine report that, “77% of airports and 71% of airlines are reviewing digital ID options,”2


biometric


identification is moving from science fiction to how business is done. Think of a thumbprint or glance replacing player’s cards.


• Expanded slot functionality: Drinks, 911 emergency services, valet, charitable donations, music (phone or online service), in-screen texting, total phone integration.


• Slot machines as betting portals: Simultaneous betting on the slot machine as well as on sports, esports, table game stadium gambling all from a configurable window on a slot machine.


• Artificial intelligence and analytics: Going beyond studying what people have done, to predicting what they’ll do.


• Integration, integration, integration: Seamless connections that make it easier and more personal, but less private to be a patron.


• Skill-based gaming tournaments: The next evolution in skill-based gaming, Esports out of the stadium and across the casino floor?


• Bridging the platform divide: From slot machines to devices, the exact look and feel anywhere you play.


• Augmented reality slots: Using VR glasses to find computer generated prizes, bonuses and offers.


• Cashless gaming: How payments will be made and accepted (phone, thumbprint or iris scan?).


• New forms of currency: What will be considered ‘currency’? (think of Bitcoin).


• Voice controlled... everything: “Alexa, open an upper-left betting window on the Lakers game; open an upper-right betting window on arena roulette; open a non-betting window to watch the Celtics; zero-out betting windows and slot sound; log me into the 4pm Zombie Shooter tournament as a single player; play Elvis from my Pandora account with volume level eight; turn on in-game texting; donate 10% of my cash out total to my whale charity; order a Cuba Libre and turn smoke control to ten.”


1 American Gaming Association study, March 2018 2 Forbes September 29, 2018


JANUARY 2019 93


Consider some milestones that happened between cards, reels, springs and the first


electromechanical slot machine


1901 King Camp Gillette invents the double-edged safety razor and Hubert Booth invents the compact vacuum cleaner


1902


Air conditioning, lie detectors, the teddy bear and neon light


1903 The Wright brothers fly the first gas-fueled, manned airplane


1905 Thank you Mr. Einstein for E=mc2


1907 Plastic is invented


1913 The first time anyone hears a zipper 1919 The pop-up toaster, flip flops and the arc welder


1922 The first 3-D movie


1927


PEZ candy, Technicolor (colour movies) and aerosol cans


1928 Penicillin, bubble gum and the first electric shaver


1930–1940 The first jet engine, Scotch tape, the electron microscope, polaroid photography, radio telescopes, the first tape recorder, canned beer, radar, the photocopier, ballpoint pens and the helicopter


1940–1950 Colour television, the digital computer, the Slinky, Silly Putty, Jacques Cousteau invents the aqualung, now known as SCUBA, the atomic bomb, the microwave oven, mobile phones, the Tupperware seal, the Frisbee, the first time anyone hears Velcro and finally, cake mix gets us to 1950


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