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MARTIN BRITTON, GLI


Left: GLI Netherlands exterior


Right: GLI South Africa exterior


GLI Netherlands staff


whatever it might be. It’s our job to meander through it, understand it, then relate that to regulation.


CI: You acquired NMi in recent years; their focus is more on the online side, yes? MB: Online, land-based certification plus field inspection was the key focus of NMi. Equally though, in GLI Europe we have a strong iGaming portfolio as well. The merging of NMi was a strategic one for various


reasons; they have the same philosophy for customer service as GLI, so we knew we were acquiring a credible company. But we also acquired an agile, complementary company, and we have many synergies with client base, location and skills. The last 18 months to two years has been about how we operate with the UK business and how we integrate their best-of-breed into GLI. It’s been a really nice path to follow.


CI: Interesting times now, with sports betting erupting in the U.S.; it’s not new to you, of course, as you operate in many jurisdictions where sports betting is already legal, but there has presumably been quite a rise in demand for your services recently. What challenges does that bring for you? MB: We’ve got a lot of expertise in this area already because in Europe and Africa, and some locations in the U.S., sports betting has been available for some time. So, we’ve got a huge amount of expertise and we’ve been working with our U.S. colleagues in the same way in developing the GLI standard for sports betting, GLI-33, which encompasses all the best of global sports betting regulation into one package. Different locations have variations of what we produced in


GLI-33 but the gaps are very small. What we are trying to do now is aid the industry in going down the path of standardisation with GLI-33, and maybe adopt some or all of that.


JANUARY 2019 41


I think there is a big explosion of clients that want to go


into the U.S. with sports betting, and some of them were already approved in other jurisdictions. So, we are really looking at the gaps in some cases between a European jurisdiction and, for example, Pennsylvania. The volume of work to do that is substantial, sure, but it’s still in the whole global network of GLI because we’ve got a huge amount of resources that we can rely on, on a global basis.


CI: You have mentioned GLI 33 there – how do you actually establish a standard? Even with all the expertise in the company, the knowledge is still geographically disparate so who is it all brought together? MB: Obviously we’re aware of current regulation in certain markets, so we know, in essence, what’s needed. All we do then is look at how can it fit within a global network or sphere; it might need some tailoring, or we might take some existing regulation or our own standards. In GLI-33, you’ll


GLI Italy staff


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