…HELLO 2017!
TOTAL PERFORMANCE DATA Will Duff Gordon, CEO
What have been the biggest occurrences for TPD in 2016? Over the past 12 months we have made our GPS / GNSS technology, which provides real- time data feeds from horseraces, available at 16 courses across the UK. For the very first time, the data is being collected and distributed from all ARC tracks, which is a major
milestone for our company. Our in-race data is now available for sportsbook operators offering in-play bets, and provides in-running odds generation for 40% of UK races. During the year, we struck a deal to supply At The Races with our sectional timing data, and have also reached agreements with international racetracks that we will announce next year.
What do you think was the most important occurrence for the gaming industry in 2016? The recent consolidation of the major
operators has created a small number of very successful online betting powerhouses. The more markets and games they can offer the better. Saturation of sporting markets seems a long way off if the content fits.
Speaking more broadly, we’ve
observed the growing importance of data across betting and gaming. Operators are quickly learning that if they don’t formulate progressive data strategies that touch every part of their business, they will be left behind. What are you most excited about for the gaming industry in 2017? Opportunities to grow the racing vertical
through intelligent use of data. We have seen what it can to do transform other sports, particularly football, and the time has arrived for it to unlock the full potential of horseracing. The intersection of sport and the Internet of Things is also a particularly exciting area of focus for 2017, and will have some interesting implications for the betting industry. The placement of sensors on racehorses can throw off reams of data to make the sport more interesting, fun and worthy of a bet.
What are you most excited about for your own company in 2017? We have ambitious plans for the new year.
We are going global, and will roll out our products with more courses around the world. The ink is already drying on a number of deals, which we will announce shortly. We also
have several upgrades and new tools for our in-running feed for bookmakers. Mobile is another important area, and we will be offering our live tracking data as
a tool to help our clients adapt racing to suit the mobile platform on which it is increasingly consumed. And we will be experimenting with live ways to display physical prowess information to open the bonnet of what the horse is doing in full flight. We believe data such as length of a horse’s stride, strides per race and heart rates will be of immense value to operators and suppliers.
Anything else you’d like to say about the passing of 2016 and 2017’s arrival? It will be a key year for the racing industry,
both as a sport and for bookmakers. It is coming under increasing competition from other types of sports betting, as well as online casino. The sector must dig deep and do all it can to offer punters a more engaging and entertaining experience. We believe data, and in-race wagering, will be vital to this. During 2017 I expect to see the leading sports betting operators and suppliers using this data to create innovative new products that will help the racing industry continue to grow and expand over the coming months and years.
FEBRUARY 2017 77
Olivier Le Moal/Adobe Stock
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